Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth largest paint company, with a turnover of Rs. 168.7 billion. Asian Paints operates in 16 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World.
Congratulations are in order for India’s champion shuttler PV Sindhu, who secured her first gold at the Commonwealth Games Women’s Singles Badminton final. Recently signed as the brand ambassador for Asian Paints’ SmartCare Hydroloc, PV Sindhu left the nation in awe of her brillia... (more)
As we leave behind the uncertainty of the pandemic and lockdowns, as we begin rebuilding our day-to-day to the normalcy that we have all craved for the last two years, we are now ready to make our present more special and beautiful.
Now in its 19th edition, Asian Paints ColourNext is the voice of trend forecasting in the Indian subcontinent, known for its exemplary insights on colour and decor trends. By researching the socio-cultural trends of the year and its influences on colour, design and lifestyle, ColourNext 2022 announ... (more)
‘Asian Paints Where The Heart Is’, has wrapped up another successful season for the eponymous web series. Season 5 explores the special bond celebrities share with their homes - a labour of love with unique stories and personal journeys. With over 140 million views and engagement this s... (more)
The heart lies at the center of one’s home; this feeling has been more emphatic over the last two years where most of us have been spending time at home and re-connecting with our loved ones. In season 5 of the original home decor web series, ‘Asian Paints Where The Heart Is’ we a... (more)
Heralding the festive season this year is a unique collection of exquisite wall textures - Taana Baana by Asian Paints Royale Play. Inspired by the heritage of Indian crafts and weaves, Taana Baana is a work of art that will invoke a myriad of emotions and memories. From the cha... (more)
Asian Paints recolours 2021 with their annual Sharad Shamman film that brings to light the true essence of the festival. The endearing film aptly titled, ‘Baarir Lok’ means ‘people of the house'.
Each year people across the country come together for Puj... (more)
Asian Paints launches Royale Glitz to provide consumers glitzy and glamorous interior walls
Launches 360 degree media campaign highlighting how the new interior wall can steal the spotlight away from you
All that glitters may not be gold, but it sure does grab att... (more)
As we complete a year in lockdown, the words ‘sanctuary’ and ‘safe haven’ are no longer figurative when it comes to describing ones relationship with their homes. The definition of a home and the meaning of spending time with our loved-ones has dramatically been altered over... (more)
If there was one thing that 2020 compelled us all to do, it was to spend a lot more time at home. And that meant, people more often than before dreamt of upgrading the décor of the place they were suddenly inhabiting a lot more than usual. Home Furnishing has always played a pivotal role in ... (more)
