‘Za’ Showcases its Skin Expertise During ‘Love your Skin’

Za, the International Skin Expert from the House of Shiseido has launched ‘Za Love your Skin’, a unique in-store activation to be held in Mumbai, Delhi NCR and Bangalore. This consumer outreach program by Za is scheduled between 1^st -28^thFebruary, 2015 at all Shoppers Stop, newU, Health & Glow, HyperCITY and Central Stores where Za is available.

Through ‘ZaLove your Skin’, Indian consumers will learn the art of pampering their skin from Za’s expert Beauty Advisors, who will provide personalized one-on-one skin consultations with Za’s Moisture Checker device. The consumers will learn about their skin’s moisture levels which will help them identify right skincare regime for a flawless skin this Valentine’s season. All consulted customers will get a complimentary ‘Za Love Charm’ribbon band as a token of Love from Za. In addition to the physical stores, this month-long campaign will also be brought alive digitally on the brand’s social media platforms including Facebook, Twitter and Instagram.

Commenting on this initiative, Mr. Salman Bukhari, Marketing Director, Shiseido India Pvt. Ltd. said, “It has been our constant endeavor to create new and innovative ways to reach out to the Za Woman. February is the month of love, and through ‘Za Love Your Skin’, we aim to create new experiences while making women fall in love with their skin through Za’s skin expertise.”

About Za:

Za (pronounced zee-ei) is designated as one of Shiseido’s global mega-brands that is available in 13 countries including Japan, Hong Kong, New Zealand, Singapore, China and Taiwan amongst others. The brand boasts of its highly innovative and advanced skincare & makeup line-up that is designed especially for the 20-35 year old urban women who desire sophisticated & metropolitan beauty.

Za launched in the Indian market in April 2014. The brand now features four different lines, including Za True White, Za Perfect Solution, Za True White Two Way Foundation & Za True White Liquid Foundation.