16th Vodafone Aagomoni Presents the Legends of Music Performing Live on the Eve of Mahalaya

The countdown to Durga Puja, the much awaited annual celebration to welcome Ma Durga has begun and in less than a week, the residents of Bengal will herald the onset of Mahalaya by waking up to the resounding melody of Birendra Krishna Bhadra’s “Chandipath”. So intrinsically a part of the culture of Bengal, Mahalaya brings along with it, a unique spirit and festive air, including the fragrance of Night Jasmine & Catkin flowers. There is one more iconic event that connects Kolkata and Mahalaya very closely.. Vodafone Aagomoni, the annual nightlong grand musical extravaganza held on the eve of Mahalaya, which will host its 16^th edition this year.

Vodafone Aagomoni

Vodafone Aagomoni 2016 will take place on Thursday, September 29, 2016 at Science City Auditorium, Kolkata from 7: 30 PM onwards.. As has been the practice, this year too Vodafone brings together an eclectic mix of music and dance legends - singer Monali Thakur, music maestro Tanmay Bose, renowned Sufi band- Lambada, Bengal’s beloved band Chandrabindoo, Dancer Tanushree Shankar &Sreenanda Shankar and Soumyajit Das, Sourendra Mullick to name a few...                          

Traditionally, the privilege of just select invitees, this edition of Vodafone Aagomoni takes a novel step to make the proceedings accessible to a larger group of music aficionados. Vodafone Aagomoni 2016 can for the first time be viewed LIVE on the Vodafone PLAY App. Vodafone customers across the globe can download and log into Vodafone PLAY App to get a live feel of  the grandeur of Vodafone Aagomoni 2016.

Extending his Mahalaya greetings to Bengalis across India, Siddharth Banerjee- National Head, Brand Communication and Insights, Vodafone India said, “We are delighted to present the 16^th edition of Vodafone Aagomoni, an event that has today become the hallmark of Mahalaya in Kolkata. What began in 2000 as an endeavour to translate our Vodafone’s Bengal, Bengal’s Vodafone ideology, has grown bigger and better with each passing year, drawing participation and accolades from the whos who of art and culture in West Bengal.,.”

 “The launch of Vodafone SuperNet^{TM, -}  our best network ever, in the last quarter, has been a culmination of focused efforts and significant investments to strengthen network, so that our valued customers enjoy the finest connectivity and service experience. Taking Vodafone Aagomoni live on Vodafone PLAY App rides on the strength and reliability of Vodafone SuperNet^TM. I urge you all to download the Vodafone PLAY App on your mobile phones and get the ethereal experience of watching the legendary artistes perform LIVE at Vodafone Aagomoni 2016. Join Vodafone in extending a grand welcome to Ma Durga as she prepares for her annual visit to bless our homes and lives”. added Mr. Banerjee.

Vodafone PLAY in association with HUNGAMA PLAY and HOOQ, lets the users surf through 100+ Live TV channels, over 18000 movies and TV show titles and a wide range of all genres of music. With the recently launched Vodafone SuperNet^TM 4G in Bengal circle, Vodafone is also offering 3 months access to FREE TV, Movies & Videos on VODAFONE PLAY as part of Vodafone 4G subscriptions.

To download Vodafone PLAY, the customers can send the text “PLAY” to 199 or can download it from Google PLAY Store (Android users) or App Store (I-phone users).

Vodafone India in association with a leading FM channel will be conducting a “Slogan Contest”, enabling 200 listeners to win couple passes to Vodafone Aagomoni 2016. Interested participants will have to come up with innovative and interesting slogans on Vodafone Aagomoni. Vodafone Aagomoni 2016 will also be telecasted LIVE on Zee Bangla.

About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 199 million customers (over 107 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.

Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.

Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 56 more, and has fixed broadband operations in 17 markets. As of 30 June 2016, Vodafone had 465 million mobile customers and 13.7 million fixed broadband customers.

For more information, please visit: www.vodafone.com.

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