Airtel Digital TV & Shemaroo Launch ‘SadabaharHitz’ – a Collection of the Finest Bollywood Movies and Songs from Yesteryears

Airtel Digital TV,  the DTH arm of India’s largest telecommunications provider Bharti Airtel, and Shemaroo Entertainment Limited, (Shemaroo), India’s leading entertainment content house, have come together to launch SadabaharHitz – a collection of classic Bollywood movies and music. Available at a nominal fees of Rs39/- per month, this ad free service can be watched on channel number 164 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to simply give a missed call to 9109424242.

Hiren Gada - Director, Shemaroo Entertainment Limited, said “We are glad to launch SadabaharHitz– a service that showcases evergreen films and songs on a platform like Airtel Digital TV, one of the most popular DTH players in our country. The service is targeted to bring to the audience, quality films and soulful songs that will not only be appealing to mid and older generation but also will give youth an opportunity to reconnect with the era. There are not many options available for people who want to watch such movies on TV. Our service will cater to their need. SadabaharHitz is an endeavor to bring to our audience best of the classics that they can relish with friends and family.”

S.Sriram, CMO – Airtel Digital TV added, “At Airtel Digital TV, we are constantly looking to deliver a content rich TV viewing experience to our customers. We are delighted to partner Shemaroo for the launch ‘SadabaharHitz’, a content library of hit Hindi movies and songs from yesteryears. We believe that this platform is a worthy addition to our existing set of services and will help us deliver a more tailored customer experience at a great price”. 

About Shemaroo Entertainment Ltd

Shemaroo Entertainment Ltd (BSE Scrip Code: 538685; NSE Scrip Code: SHEMAROO) is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles.

Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system. For further Information, please visit www.shemarooent.com