Allcargo’s Global Business is Now ‘ECU Worldwide’

Allcargo Logistics Ltd, India’s leading integrated logistics solution provider today announced the rebranding of its global subsidiaries, ECU Line, Econocaribe and China Consolidators to ‘ECU Worldwide’ with the tagline ‘Geography Simplified’.  

Allcargo Logistics Founder and Chairman Shashi Kiran Shetty said: “The name ECU-Worldwide heralds the start of a new chapter. This is in line with our vision to become a USD 2 billion revenue organization by the year 2020. This will propel us to constantly raise the bar and create a dynamic and exciting transformation for our organization.

The new name signifies more than just a rebranding of our group companies. It provides us with the impetus to deliver more, create new products and proactively propose solutions to surpass client’s expectations to help achieve our ambitious growth targets.” added Mr. Shetty.

The main objective is to change the perception of the company from being just a shipping line player to being an integrated ‘logistics solution provider’. The tagline ‘Geography Simplified’ too shows a more product agnostic approach and compliments the group’s key advantage of undisputed presence through a comprehensive network of 300+ offices located in 160+ countries.

The re-branding aims to achieve one global brand keeping in mind that the companies operate under different brands in USA, Shanghai and UK. To address ever-changing business demands from a global network of customers and to bridge the gap between diverse geographies, the company has decided to close knit its network and to adopt a new identity: ECU WORLDWIDE.

ECU Line, one of the global leaders in providing LCL services was acquired by Allcargo Logistics in 2006. Whereas, Econocaribe one of the largest Non-Vessel Operating Common Carriers (NVOCC) in the USA officially became a part of ECU Line’s global family in 2013.

About Allcargo Logistics Ltd

As part of the Avvashya Group, Allcargo Logistics is a global leader in integrated logistics headquartered in India. Allcargo is India’s largest logistics company in the private sector listed on BSE & NSE. Its services comprise global Multimodal Transport Operations (NVOCC, LCL & FCL), pan India CFS/ICD operations, Project and Engineering Solutions (Project Logistics & Equipment Hiring Solutions), Ship Owning & Chartering and Contract Logistics services.

About ECU Worldwide

With a lineage of over 28 years in NVOCC industry, ECU Worldwide has been one of the global leaders in providing Less Container Load (LCL) services. The expertise has resulted in an unparalleled focus on LCL shipments along with innovative and technology driven solutions to move customer’s shipments anywhere across the globe. 

With a comprehensive global network through presence  in over 90 countries, over 200 offices and more than 8,500 team members globally, today ECU Worldwide not only ships cargo across all continents, it also offers wide variety of Value Added Services, Outsourcing Solutions and Consultancy around core product of LCL.