Altec Lansing Forays in India, Launches Revolutionary “Everything Proof” Range of Wireless Speakers; Disrupts Audio Speakers Segment

Continuing its commitment to drive innovation, Altec Lansing, world’s leading audio specialist, today announced its launch in the Indian audio device segment with a disruptive and world’s most sturdy “Everything Proof” range of speakers. The new range of 12 speakers includes MINI H2O SPEAKER, MINI LIFEJACKET 2 SPEAKER and LIFEJACKET 2 SPEAKER which brings a combination of design aesthetics, impeccable sound technology and sturdy hardware. The range is dustproof, sand proof, shockproof, snow proof, waterproof and everything proof.

The speakers are compatible with all devices that are bluetooth enabled like tablets, laptops and also on the world’s leading mobile platforms including Apple, Android and Blackberry. Priced between INR 3,000/- to INR 14,000/-, the new range of speakers will be available in the first week after launch only on Flipkart. Subsequently on all leading online portals, Large Format Stores and various Retail outlets.

Established in 1927 in USA, Altec Lansing was the first brand to enter in Audio Industry. Bringing a rich legacy of more than 8 decades, Altec has been at the forefront of the audio industry available in 106 countries for 23 categories throughout North America, Europe, Asia and the Middle East. With this launch, Altec Lansing enters in the Indian market exclusively by Trade Bazaar Hometech Ventures LLP. Established in 2011 Trade Bazaar Hometech Ventures is one of the fastest growing companies in its segment in India with an AAGR of more than 150% over the last 3 years. Trade Bazaar has three business units comprising of Domestic Distribution, B2B and International business.

Commenting on the launch of Altec Lansing’s “Everything Proof” range, Mr. Shonit Dalmia, Partner- Trade Bazaar Hometech Ventures LLP said, “Altec Lansing has been synonymous with unparalleled sound quality for several decades, consistently delivering to its customers including professionals and everyday listeners alike. The Indian market provides us a huge opportunity to further expand presence and connect with the vast youth population. We are excited to launch Altec’s ‘Everything Proof’ range of audio devices backed by its state-of-the art design and rugged hardware guaranteeing an excellent musical experience. We are confident the new range of speakers will find resonance with our young audience.”

Mr. Manav Tandon, Partner- Trade Bazaar Hometech Ventures LLP said, “Offering an ultimate musical experience has always been Altec’s priority coupled with best quality hardware. With ‘Everything Proof’range, Altec Lansing is delivering an innovative and extraordinary audio device that can be used anytime, anywhere and without any worry.”

Speaking on this topic, Mr. Adarsh K Menon, Vice President, Electronics –Flipkart said, “The youth segment on Flipkart is continuously growing and we want to cater to their love for music by providing a world class range of audio products. With the launch of Altec Lansing, we are tapping into the residual equity the brand holds and are improving the selection for consumers on our platform. Flipkart has a wide spectrum of consumers from metros & Tier 1 cities, students & young working professionals and the Altec Lansing brand has the ability to offer a proposition that cuts across all consumer segments. We will help Altec Lansing reach out to the right target group and highlight their products to the music loving generation.”

Product details

MINI H2O SPEAKER

With 33 feet wireless range, Mini H2O speaker is packed with multiple special features. It is waterproof, sandproof, snowproof, dustproof, shockproof and it floats!!  Additionally, can’t miss out on other functions such voice confirmation, onboard mic for speakerphone capability, aux in, carabineer and up to 6 hours of battery life. The speaker is compatible with Apple, Android, Blackberry, tablets, laptops and other bluetooth enabled devices.

PRICE:  INR 3,600/-

MINI LIFEJACKET 2 SPEAKER

With up to 10hrs of battery life and weight of 0.9 pounds Mini Lifejacket 2 is waterproof, sandproof, snowproof, dustproof, shockproof. This floats too!! It additionally offers special features such as voice confirmation, onboard mic for speakerphone capability, aux in. The speaker is easily compatible with Apple, Android, Blackberry, tablets, laptops and other bluetooth enabled devices.

PRICE:  INR 8,000/-

LIFEJACKET 2 SPEAKER

Strong battery back-up up to 16 hours, it has 33 feet of wireless range. Needless to mention that it is waterproof, sandproof, snowproof, dustproof, shockproof and it floats! Power bank to remotely charge other devices, speakerphone with caller id, voice confirmation, aux in jack, accepts voice commands, NFC compatible. Additionally, it is compatible with Apple, Android, Blackberry, tablets and laptops.

PRICE:  INR 14,000/-

About Altec Lansing:

Altec Lansing is an American audio electronics company headquartered in USA. Altec’s has a rich legacy of more than 8 decades since its inception in 1927. Altec Lansing was the first company to move into the audio industry in 1927 making it the market leader in sound and audio industry. Altec was responsible for the introduction of sound in motion pictures when the Warner Bros’ American musical film “The Jazz Singer” was released. When the Beatles came to America, they used Altec Lansing. Today Altec Lansing is at the forefront of the audio industry and is available in 106 countries for 23 categories throughout North America, Europe, Asia and the Middle East. Altec Lansing provides a wide range of innovative audio visual products that continually raise the bar for the most dynamic sensory experience. Altec’s primary products are loudspeakers and associated audio electronics for professional, home, automotive and multimedia applications. The brand Altec has been synonymous with unparalleled sound quality. They have been consistently delivering satisfaction to its customers who are professionals and everyday listeners alike.