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Source Name: Amazon Supports Make In India

Launches exclusive Make in India Store in India and US; To live stream the inauguration ceremony on site and showcase India made products on

Feb 13, 2016   09:25 IST 
Bengaluru, Karnataka, India

To celebrate the Make In India week, has undertaken several initiatives on the India and US marketplaces. has dedicated its gateway (main page) to the Make In India initiative today, the first day of the Make In India week. India’s largest online store has also launched a dedicated ‘Make in India’ store on its platform featuring products, across categories that are manufactured in India including offerings from hundreds of Indian and international brands. In addition, visitors on can watch the MII inauguration ceremony, including PM Shri Narendra Modi’s speech, live starting at 11am. Customers can view the inauguration ceremony here

To further support the Government’s effort in taking the Make in India creations to global markets, is showcasing   India Products  prominently on the site , thus providing over 294 million global customers easy access and an opportunity to discover millions of India made products. These products are being offered by  over 6000 Indian manufacturers and sellers and include products ranging from tapestry, toys, Indian handicrafts, Ayurveda products to yoga accessories, nautical instruments and more.


Amit Agarwal, VP and Country Head, Amazon India said, “The Amazon platform, with innovations such as Easy Ship, Fulfillment by Amazon and Global Selling, can serve as a strong enabler for Indian manufactures, artisans, and businesses to reach customers not only in India but also across the globle. We are very excited to support the Make In India week with several initiatives on both and Make in India connects with our mission to transform how India buys and sells and we are thrilled that it will provide further impetus to Indian manufacturing allowing customers globally to access Indian innovations and creations.”


Here’s the real essence of Make In India as experienced by Hemant Khatri, from Sanganer(Jaipur). Hemant Khatri is a tapestry manufacturer based in Sanganer.  He was introduced to when he registered for the Global Sales program. Hemant started by listing a few tapestry designs on and tasted instant success. Today, he maintains an inventory of 30,000+ products in Amazon’s Fulfilment Centres in the US as well as in UK. Today over 294 million global customers of Amazon are able to access his exquisite tapestry that has found immense appeal among all customer segments.


The ‘Make in India’ Store on showcases a wide range of India made products across hundreds of categories including Fashion, Beauty, Sports & Fitness, Electronics, Food products, Luggage, Furniture, Health, Home etc. all manufactured in the country. Special deals are being offered on all the products.  To add cohesiveness to the page and bring out the relevant theme, Amazon has created a design style guide inspired by elements in the Make in India week logo, which has been used across the home page and the dedicated storefront.


Visit and showcase your support to Make In India and millions of Indian hands that create some of the most state-of-the art as well as beautiful products!  


All Consumers on and the Amazon mobile shopping app have an easy and convenient access to over 45 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon.


About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

Media Contact Details
Madhavi Kochar
Parvathi Nair
Weber Shandwick
Amazon for Make in India week
Amazon for Make in India week
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