Assotech Realty in Association with the Earth Saviours Foundation Organize ‘Do Not Honk’ Campaign

Assotech Realty Pvt Ltd, a prominent developer of Delhi NCR region in an effort to create awareness about controlling noise pollution caused by unnecessary honking today joined hands with The Earth Saviours Foundation (TESF) to initiate “Do Not Honk” Campaign. As part of the initiative, about 100 volunteers from Assotech Realty and TESF along with 300 school students from DAV School; Noida, Indian Heights School; Dwarka and CRPF School; Dwarka participated in the campaign.  The students engaged by pasting “Do Not Honk” stickers on the back of the vehicles passing through the DND Flyway. The children also distributed catalogues about the harmful effects of noise pollution in the neighbourhood and at global level.

Incessant increase in noise pollution has lead to deleterious effects on human health and the psychological well being of the people. It is considered necessary to regulate and control noise producing and generating sources with the objective of maintaining the ambient air quality standards in respect of noise. According to study, unnecessary honking by vehicles accounts for about 70% of the total noise pollution in metropolitan cities like Delhi and NCR. As per Ministry of Environment and Forest (MoeF) and Noise Pollution (Regulation and Control) Rules, 2000 unnecessary honking is a punishable offence in public places, but commuters do not pay much heed to it and honk at traffic signals, residential areas, in front of schools and hospitals which causes health problems like hearing impairment etc. Thus to take measures against noise pollution, Assotech Realty and The Earth Saviours Foundation aimed to inspire daily commuters on DND Flyway to make efforts towards avoiding unnecessary honking and curbing down the same.

Speaking on the development Mr. Neeraj Gulati, Managing Director, Assotech Realty, said ‘We strive towards building a better tomorrow by developing sustainable buildings and educating people about the advantages of green initiatives. Our association with the “Do Not Honk” Campaign is a step towards minimising the noise pollution prevailing in the city by spreading awareness about its harmful effects. We urge all commuters to join us in this righteous initiative.”

Under this initiative commuters participated and fortified Assotech Realty’s commitment to the Mother Earth.

Speaking on the campaign Mr. Ravi Kalra (Karma Yogi), Founder & President, The Earth Saviours Foundation said “We are working towards the safety of motorists on the roads of Delhi NCR and educating them on the damaging effects of unnecessary honking on the roads. We are glad that Assotech Realty has come forward to support us during this campaign.”

About Assotech Realty Pvt. Ltd:

Assotech Realty is a leading real estate developer having been delivered over 5 million sq-ft of projects worth $ 300 million, now consolidating its foothold in the Pan-India real estate market. Assotech Realty’s expansion plans on the chain of serviced residences segment, under the brand name of Sandal Suites, a four/five star level offering, has been initiated to spread its wings in other major destinations across India. Assotech Realty is expanding in commercial, retail, residential and hospitality. The Sandal Suites serviced residences will be coming up in three segments:

• Business

• Leisure

• Pilgrimage

Under business segment, so far the targeted cities are Bangalore, Mumbai, Hyderabad, Gurgaon, Noida (under construction), Lucknow and Indore. The religious segment includes Tirupati Balaji, Shirdi (Maharashtra) and Katra (Jammu). Goa and Kochi falls under the leisure segment.