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Bar Code India Unveils BCI 2.0: A Bold Step Towards the Future of Indian Supply Chain and Manufacturing | ||
New Delhi, Delhi, India Bar Code India (BCI), a leading provider of supply chain solutions, proudly announces BCI 2.0 - a strategic vision to redefine the landscape of Indian supply chain and manufacturing processes.
“BCI 2.0 marks a new chapter with a more targeted and laser-focused strategy, highlighting our commitment to customer-centricity and our role in advancing Indian manufacturing to the next level of Industry 4.0. Our dedication to the 'Make in India' initiative is not just a principle; it's woven into the fabric of BCI 2.0 with the launch of new IoT products and software solutions,” said Ajay Bhutani, CEO at Bar Code India (BCI).
In addition to its technological advancements, BCI 2.0 encompasses a comprehensive overhaul of BCI's visual identity, logo, website, and messaging - meticulously crafted to encapsulate the essence of its core values, vision, and mission. The new logo represents a fusion of innovation and expertise, showcasing BCI's DNA and its consistent dedication to staying as industry leaders.
Ram Bhutani, Senior Vice President of Business Operations at BCI, underscored the core principles of BCI’s new vision, explaining, "With a legacy spanning over two decades, BCI 2.0 represents a bold leap towards the future. At the heart of BCI 2.0 is our commitment to a progressive, customer-centric, and forward-thinking approach. This reflects our dedication to elevating customer experience through advanced solutions and ensuring the delivery of high-quality products and services. We are excited to share this transformative journey with our valued customers and partners.”
About Bar Code India (BCI)
New Logo: The simpler triangular geometric shapes, like arrows, symbolise the progress, forward-thinking and innovation that the brand helps others achieve in moving beyond. Taking a creative approach influenced by the structure of a QR code, our logo cleverly encapsulates the essence of fuelling transformation. Notably, the upward-pointing arrow within the logo is a powerful symbol, embodying our commitment to continuous improvement and the relentless drive to move forward. It signifies our dedication to pushing boundaries and creating a better world through our innovative solutions.
New Tagline: ‘Fuelling the Transformation’ implies actively and effectively supporting or propelling a change, evolution or improvement process. A change that BCI is committed to make. It communicates that the brand goes beyond mundane operations and is a catalyst for substantial positive change for others.
Vision Statement: Deliver mission-critical products to the core of global manufacturing and supply chain operations.
We are dedicated to redefining industry standards and empowering businesses with transformative solutions. We prioritise trust and transparency through unwavering ethics and respond swiftly to challenges with agility. We collaborate closely with our clients for shared success and constantly push the boundaries of what's possible in our industry through innovation. |
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