Castrol Activ takes Indian Fans Virtually to the ICC Cricket World Cup 2015

Cricket fever has set in at the end of the first week at the ICC Cricket World Cup, Australia & New Zealand, 2015. India is off to a dream start with victories against the toughest challengers in their group – Pakistan and South Africa. With the new Castrol Activ Cling On To The Cup campaign, Castrol India offers cricket fans the opportunity to get into the heart of the action taking place at the ICC Cricket World Cup 2015.

The Castrol Activ Cling On To The Cup campaign aims to get cricket fans to support their favorite team by ‘Clinging On to the Cup’ and being virtually present on the field. Just like Castrol Activ provides continuous protection to bikes, fans get a chance to provide protection to their favourite teams.  As one of the first ever such opportunities, fans can be virtually present at the ICC World Cup 2015 matches through Castrol Activ’s unique ‘Cling on the Cup’ App which can be accessed on bit.ly/clingontothecupapp

Fans can send their pictures, videos and cheers – a selection of which will be displayed on the LED perimeter boards and replay screens in the stadium and watched by potentially more than a billion people on television worldwide.

During and post the matches, Castrol will be tweeting/ posting the fan content back on social media for the fans and the world to see. Fans will thus be providing their favourite team continuous support and protection as they play away from their home grounds.

Commenting on the Castrol Activ Cling on to the Cup campaign, Soma Ghosh, Vice President, Marketing-India & South Asia at Castrol said: “As the Performance Partner of the 2015 ICC Cricket World Cup, Castrol wanted to use this fantastic opportunity to leverage the digital medium through the ‘Castrol Activ Cling on to the Cup’ campaign to provide an innovative and engaging experience for cricket fans. By putting the fan at the centre of the action, we have provided a whole new experience for cricket followers. This goes hand in hand with our reputation to provide innovative and pioneering products and services.”

Continue supporting your favorite team with Castrol Activ’s ‘Cling On to the Cup’ App

NOTES TO EDITORS:

Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Their passion for performance, combined with a philosophy of working in partnership with manufacturers, has enabled Castrol to develop oils that have been at the heart of numerous technological feats on land, air, sea and space for more than 100 years. Today, the company’s vast portfolio of high performance lubricants, including Castrol EDGE, Castrol MAGNATEC, Castrol Activ and Castrol Power1, are available in almost 140 counties worldwide.

Castrol has had a long standing association with cricket and has been an official sponsor of the ICC since 2010. The Castrol Activ ‘Cling on to the Cup’ initiative is a highly immersive campaign that will engage with the fans in India through various technological mediums

As a part of the campaign Castrol will launch the Castrol Activ ‘Cling on to the Cup’ App, a unique application that will allow fans to be a part of the World Cup action. The campaign will engage with fans across all social media platforms including Facebook, Twitter, Instagram and Google+.