CAYA Constructs Collaborates with Toilet: Ek Prem Katha to Spread the Message of Swachh Bharat Mission

CAYA Constructs, a social enterprise, collaborates with the blockbuster satirical comedy Toilet: Ek Prem Katha (TEPK), starring Akshay Kumar and Bhumi Pednekar. This quirky tale on toilets supports Prime Minister Narendra Modi’s Swachh Bharat Mission, a governmental campaign to improve sanitation and hygiene conditions in India.

This unique love story is based in Mathura, Uttar Pradesh. Keshav and Jaya are from two villages near Mathura, where at least 80% of the households do not have access to toilets. Trouble comes knocking on the first day of their marriage, when Jaya leaves Keshav's house after discovering that there is no toilet in the village. Distraught and desperate, Keshav sets out on the mission to win his love back - he successfully battles against the age-old practices and traditional mindsets in the country to bring toilets to his village.

CAYA Constructs | Company Profile

Beyond the movie, TEPK team is collaborating with CAYA Constructs to improve access to toilets and ensure their proper use. CAYA Constructs is a social enterprise, working towards the Swachh Bharat Mission and the United Nations Sustainable Development Goals through product innovation. The company manufactures ‘eco-friendly and well-ventilated’ toilets that come with an environmentally safe waste management system. CAYA has already set-up 80 community toilets across seven states that are painted with caricatures of Akshay and Bhumi along with educational messages on toilet etiquettes. Further, they are conducting behaviour change communication workshops on sanitation and hygiene in slums and governement schools in Delhi/NCR that include puppet shows, handwashing exercises and other games. CAYA and TEPK have also developed a comic book based on the movie that promotes use of toilet to prevent diseases and improve health.

Mr. Navneet Garg, Founder and CEO of CAYA

Mr. Navneet Garg, Founder and CEO of CAYA, says “We are here to create an impact in the society through our innovative sustainable solutions”. The strong social message in the movie and the awareness campaigns with CAYA will surely help us move towards the goals of making the country ‘Open Defecation Free’ by 2019.

About CAYA Constructs

Led by Mr. Navneet Garg, CAYA Constructs was formed in the year 2015 by a group of professionals aiming to create sustainable, scalable and context specific solutions.
 

CAYA designs solutions based on social innovation, to combine the science of scale with technology to contribute towards India's development. Company’s philosophy is aligned with working towards United Nation's Sustainable development goals (SDGs) and it’s solutions are currently focused on Sanitation and Water Resource Management.
 

CAYA’s current product portfolio includes - CAYA's Superstructure, CAYA's On-Site Sanitation Unit, Rubbers Dams and Hand-pump Monitoring device.