Chromecast Comes to India

Whether it’s Comedy Nights with Kapil or highly anticipated movie trailers, Indian entertainment lovers will now be able to use Chromecast to bring their favourite content from a phone, tablet or laptop to the biggest screen in their homes — the TV.

A streaming media device that plugs into any HDTV in your house, Chromecast makes it easy to watch music videos like Tu Meri from Bang Bang or the latest episodes of Big Boss on the big screen. With more than 35 percent of people accessing YouTube from mobile devices and large proportion switching between two to three devices everyday, Chromecast will help these mobile content lovers bridge the gap between their devices and their TV.

Fast and easy to setup, Chromecast tucks neatly away behind your TV and works with Android, iOS, Windows, Mac and ChromeOS devices. It taps into the same experience of using apps and browsing the web that you’re familiar with on your smartphone, tablet, and laptop, so there’s nothing new to learn. You can cast from your Chrome browser, phone or tablet by simply opening a supported app or the browser and pressing the cast icon.

With Chromecast your phone, tablet or laptop acts like a remote — you can press play and pause, control the volume, and more — but unlike other streaming solutions, you can still multitask. This means you can continue to laugh at the latest episode from TheViralFever on the TV and send an email to your friends to tell them how great it is at the same time.

In India, Chromecast currently supports YouTube and Google Play Movie, as well as apps from partners like Eros Now, Spuul and YuppTV.

To celebrate the launch, Airtel is offering Chromecast customers a range of subscription offers. Existing broadband users can access 60GB of data for 3 months when they purchase a Chromecast, while new customers can get the same, and zero activation fee for their new broadband service.

“With the rapid adoption of various forms of digital devices, customers in India are showing an increasing preference for convergence of their laptop, smartphone, tablet, and TV screens – allowing them to seamlessly consume content across devices and do more. As a leading provider of mobile, broadband and DTH services – we at Airtel are uniquely positioned to integrate our offerings and deliver a truly compelling experience for customers. Today, as Airtel becomes the exclusive ISP provider for the launch of Chromecast in India, we are excited to announce a first in our efforts to drive this convergence”, said AnandChandrasekaran, Chief Products Officer, Bharti Airtel.

With the the open software development kit (SDK), any developer can integrate their app or website with Cast to make their content available.Since launching in the US over more than 6,000 developers worldwide are actively developing more than 10K Google Cast apps across Android, iOS, and Chrome with the open SDK. We’re looking forward to seeing the range of great TV shows, movies, music and more from local content creators which will soon be available for Indian audiences.

Chromecast costs just Rs. 2999 and will be available from snapdeal.com and select Airtel stores across India from December 10.

Notes to editors

• As a special promotion, Airtel is offering existing customers who buy a Chromecast the opportunity to bundle free data up to 20GB per month for 3 months. While new Airtel customers can have activation charges of Rs. 1000 waived.

• Eros Now will bundle two months free subscription offering access to their full catalog of content, which includes popular Bollywood and regional movies, music, & TV shows on-demand.

• Chromecast first launched in the United States in July 2013. At launch, apps from Google Play Music, Google Play Movies, YouTube and Netflix were available;

• Stay up-to-date on the latest apps that work with Chromecast at chromecast.com/apps

• More information about the Google Cast SDK can be found at developers.google.com/cast;

• Availability of Google Play content varies between countries. You can find a complete list of content at: Support

• You can find out more about Chromecast here

• For high-resolution images, visit: images

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