Coolpad Dazen 1 Reaches 1 Lakh Registrations for the First Sale

Coolpad’s revolutionary smartphone Dazen 1 reached 1 lakh registrations on Snapdeal, India's largest online marketplace, in one week. The handset is seeing demand from across the country.

Dazen 1 is powered by a 1.2GHz quad-core Qualcomm Snapdragon processor coupled with 2GB of RAM along with 8GB of built –in storage. It sports an 8-megapixel rear camera with a f/2.2 lens and LED flash. It also features a 5-megapixel FF front camera. It is backed by a 2500mAh battery, along with extended battery up to 50%.

The phone is available in sand stone black and baby snow-white colours. Backed by rigorous R&D, Dazen phone will have extended battery up to 50% with patented technology. The handset is competitively priced at Rs. 6999, the most popular category which makes the largest chunk of the market.

Commenting on the success, Varun Sharma, CEO, Coolpad India, said, “As a new brand just entering India, we are overwhelmed with the huge response from our customers. We have crossed more than 100,000 registrations in such a short time. We are really trying hard to get as many units as we can to meet the demand we are seeing. I believe what’s really working here is the combination of great specs at an affordable price, along with our game-changing innovation on battery life. Additionally, having 275+ services centers on day 1 of the launch is building confidence on our new brand.”

Karan Khara, VP Strategic Alliances, Snapdeal, said, “We have seen a phenomenal response to Coolpad’s maiden launch in India with Dazen1 pre-launch registrations crossing the 1 lakh mark in record time. The registration numbers continue to grow at a very fast pace and we are looking forward to a blockbuster response to the Flash sale. As Coolpad’s exclusive partner in India, we are committed to making it the most sought after smartphone brand in India.”

Recently, Coolpad also announced Dazen X7. The handset packs a 5.2" FHD display, 13MP f/1.8 rear camera and 8MP front shooter. The phone runs on true Octa-core 1.7 GHz, with 2GB RAM, and 16GB storage, and is powered by a 2700mAh battery, along with extended battery up to 50%. The phone will be available in Gold and Titanium white colours.

About Coolpad

Coolpad Group Limited was founded in 1993, and was listed on the Main Board of the Stock Exchange of Hong Kong in December 2004. The Group is a leading developer and provider of integrated solutions for smartphones, mobile data platform systems and value-added business operations in China. The Group provides its products and services to enterprises, government organisations and mobile operators as well as individual consumers in China. Recently, Chinese internet firm Qihoo 360 Technology Co Ltd has invested $409 million in Coolpad Group Ltd. Their JV will leverage Coolpad's extensive expertise in smartphone design, manufacturing, supply chain management, and aftermarket services, while benefiting from Qihoo 360's strong capabilities in Internet security software, mobile apps development and online marketing.

For more information, please visit www.coolpadindia.com.

About Snapdeal

Snapdeal’s vision is to create India’s most impactful digital commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal.com - India’s largest online marketplace, with the widest assortment of 12 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. With millions of users and 150,000 sellers, Snapdeal is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. With its acquisition of Freecharge in 2015, a leading mobile transactions platform, Snapdeal has become the largest mCommerce company in the country. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.

For further information, visit www.snapdeal.com