Creatigies Makes Lloyd have a Social Outlook - Launches the LLOYD Outlook Social Media Awards

On the 10^th of August, a new idea was born, giving a huge platform, and making even the ‘buzziest media’  buzz more with the ‘real heroes’ of Social Media being saluted, and honoured, The Lloyd Outlook Social Media Awards is here to stay. With LLOYD as the Title sponsor, and the machinery of one of India’s top magazines driving it, the LLOYD OSM Awards will be seen as the ‘OSCARS’ of the Social Media world.

L to R: Mr. Nipun Singhal, ‎Director, ‎Lloyd Electric & Engineering Ltd., Mr. Krishna Prasad - Editor in Chief , Outlook, Mr. Dilip Cherian - Image guru of India, Ms. Ankhi Das, Public Policy Director, Facebook, Ms. Advaita Kala - Screen Writer and Author, Mr. Nikhil Pahwa - Digital Activist, Founder Medianama, Dr. Shashi Tharoor - Member of Parliament, Ms. Ritu Beri - India’s Fashion Queen, Ms. Shilpa Shetty - Actress, Mr. Indranil Roy, Executive Director, Outlook Group

The motive behind the award is to recognize and reward the outspoken, the outstanding, and the outliers of the social media universe, who have added to the depth and diversity of the discourse with their initiatives and interventions.This will further acknowledge stellar work by individuals, brands and corporations across a range of categories: from politics, policy and public services, to film, food and fashion-and travel, sports and more.

The award has been introduced to mark the 20th anniversary celebrations of the magazine. The Launch event witnessed the presence of dignitaries such as Dr. Shashi Tharoor - Member of Parliament, Ms. Shilpa Shetty - Actress, Ms. Advaita Kala - Screen Writer and Author, Mr. Dilip Cherian - Image guru of India, Mr. Nikhil Pahwa - Digital Activist, Founder Medianama , Ms. Ankhi Das, Public Policy Director, Facebook, Ms. RituBeri - India’s Fashion Queen and Mr. Krishna Prasad - Editor in Chief , Outlook, along with Mr. Nipun Singhal, ‎Director, ‎Lloyd Electric & Engineering Ltd.

“With OSM awards, we hope to bring the same level of integrity and credibility that ‘Outlook’ as a national media vehicle has built up and enjoyed over its first 20 years.” said  Indranil Roy , Executive Director, Outlook Group

“I believe Outlook is a magazine with an extra edge - we seek to push the pace with hard-hitting stories that others often chose to ignore. The online world by its very nature is anti-establishment - like good journalism should be. With social media now beginning to play a greater role in our lives and news space, we feel the Lloyds OSM awards will go a long way in recognising the immense (and often hidden) talent in social media.” said Krishna Prasad, Editor in Chief, Outlook Group

Nipun Singhal, ‎Director, LLOYD  Electric & Engineering Ltd. said “When Creatigies shared this concept with us, we were confident that this unique initiative would create India’s most desired Social Media recognition. LLOYD is proud to associate with the Outlook group to create the LLOYD OSM awards for distinction under various categories in Social Media. We believe that social media is an integral part of human social eco system and will continue to grow with time.”

“ Working closely with Outlook in giving shape to OSM Awards is a proud moment for Creatigies and yet another testimony to the fact that innovation is the key driver in all that what we do.We are glad to have got on board LLOYD as the Title sponsor, and bringing it together with Outlook in the endeavour to create a Marquee initiative in the Social Media and digital space." said Navroze D Dhondy, Founder & Managing Director - Creatigies Communications Pvt Ltd.

The Nomination line has begun and voting lines are open for an entire month. Winners will be chosen through a vigorous three-way process of research, online voting, and jury selection. The awards’ ceremony will be held on 5^th October 2016 at The Mansion, Hyatt Regency , Delhi on 5^th  October 2016

The Complete lists of Jury Members are as follows:

Advaita Kala, Screenwriter and Author

Ankhi Das, Public Policy Director, Facebook

Anuja Chauhan, Author and Advertising Professional

Dilip Cherian, Chairman , Perfect Relations

Krishna Prasad, Editor in Chief, Outlook

Nikhil Pawa, Founder, Medianama

Prasoon Joshi, CEO & Chief Creative Officer of McCann Worldgroup India and Chairman Asia Pacific

RituBeri, Fashion Designer

Sanjoy Narayan, Executive Director of the Abdul Latif Jameel Poverty Action Lab, South Asia (J-PAL SA), Former Editor-in-Chief of the Hindustan Times

SapnaChadda, Marketing Head, Google India

SashiTharoor, Member of the Parliament

Shilpa Shetty, Actress

Vishal Vaibhav, Creative Consultant

The Categories

Public Awards

• Outlook Movie Star of the Year

• Outlook Sports Star of the Year

• Outlook Supernova of the Year

• Outlook Humour King of the Year

• Outlook Fashionista of the Year

• Outlook Musician of the Year

• Outlook Foodie of the Year

• Outlook Kitchen King of the Year

• Outlook Shutterbug of the Year

• Outlook Minister of the Year

• Outlook Bureaucrat of the Year

• Outlook Guru of the Year

• Outlook Traveller of the Year

• Outlook News Buff of the Year

• Outlook  New Age Brand of the Year

• Outlook Business Person of the Year

Jury Awards

- Outlook SM Campaign of the Year

- Outlook Online Brand Presence of the Year

- Outlook Quick Response Team of the Year

- Outlook Public Service Department of the Year

- Outlook Good Samaritan of the Year

- Outlook State of the Year

- Outlook Journalist of the Year

- Outlook BhashaBadshah of the Year

- Outlook Market Maven of the Year

- Outlook Inspirational Woman of the Year

- Outlook Youth Icon of the Year

- Outlook Public Intellectual of the Year

- Outlook Entrepreneur of the Year

- Outlook Start-Up of the Year

- Outlook MP of the Year

- Outlook MLA of the Year

- Outlook ABC (Arts, Books and Culture Award)

- Outlook The Other Indian Award (Rural)

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Creatigies Communications is an independent, integrated marketing agency working across multiple platforms i.e. Sports, with the WISDEN Awards, Superskills, IPL, ISL, PKL, Prediktaetc, in Fashion with the Van Heusen India Mens Week, and many other Entertainment, and Media.

Creatigies was established in 2002 to provide integrated solutions with a multiplier effect across advertising, promotions, experiential marketing and sponsorships, in addition to management consultancy to the brands. Creatigies has been instrumental in conceptualizing, creating and implementing unique properties for various brands on an independent basis.

Creatigies was launched with an objective to work closely with various marketing teams, understanding problems or creating opportunities, which provide far greater results with partnerships and ideas that use the “MULTI-X-PLIER” effect

For more information, please visit www.creatigies.com