Del Monte Launches New Mayonnaise Campaign, Promotes Versatility of the Condiment

Addressing the growing demand for mayonnaise fueled by the QSR culture, Del Monte, one of the leading retail mayonnaise brand in the country has launched its new marketing campaign -‘Del Monte Mayo - Works every time’.

In this fast-paced environment, life throws up different kinds of challenges everyday - From the daily struggle over school tiffin ideas to planning the menu for an upcoming party at home; from satisfying your mid-night cravings to rustling up something quick for those early morning flights; from planning a weekend surprise for your loved ones to just figuring out the solution for the leftovers in your refrigerator.

The delicious taste and versatile nature of new Del Monte Mayo range ensures that consumers now have something to help them in the above situations because Del Monte Mayo Works Everytime  with any kind of food, anytime of the day. It demonstrates the role each of these variants can play in the lives of today’s new age-women - be it homemakers or working professionals – helping them come up with easy solutions for their daily food challenges.

Elaborating on the campaign and the Mayonnaise segment, Mr. Yogesh Bellani, CEO, FieldFresh Foods Pvt. Ltd said,

“Mayonnaise is the fastest growing category in the condiments space in India and has seamlessly found place for itself in the Indian kitchens as an alternative to butter, ketchup, cheese and now is being extensively used in almost all types of meals. Our new campaign - “Del Monte Mayo – Works Everytime” highlights the versatility and delicious taste of the Del Monte mayo and its role in our fast-paced lives. “

Speaking on campaign Mr. Indrajeet Bose, Executive Creative Director, Wunderman International said “Our briefing session included a tasting of Garlic Bread made with Cheesy Garlic Mayo, which tasted like it had been ordered from an Italian joint. Del Monte mayo elevates everyday food, giving it restaurant-like appeal. And that too, in a jiffy. It comes in real handy whatever the situation - be it rustling up a quick morning meal or a tasty snack for surprise visitors. This led to the creative rendition that whatever life throws at you, Del Monte Mayo works everytime.”

Del Monte will be running the mayonnaise campaign in Delhi/NCR that will be spread across major mediums such as print, outdoor, radio and digital. To create awareness around the usage and pairing of mayonnaise, Del Monte will conduct on-ground activation through extensive sampling and recipe brochures across all major retail outlets.

About Del Monte                          

Brand Del Monte has over 100 years of rich international heritage during which it has been synonymous with quality and taste. The brand originated in the US and is now available all across the globe.

The Del Monte range of branded processed food and beverage products in India includes Fruit drinks, Ketchup & Sauces, Packaged Fruits and the Italian Range consisting of Pasta, Olive Oil and Olives / Jalapenos and a Culinary range for both B2B and B2C markets.

Del Monte was brought to India in 2007 by a joint venture between Bharti Enterprises and Del Monte Pacific Ltd. The JV is called FieldFresh Foods Pvt Ltd.

India’s leading business group, Bharti Enterprises, has interests in telecom, agri-business, and retail.  With over 228 million customers, Bharti’s flagship unit, Airtel Ltd., is India’s leading private sector provider of telecommunication services.

Del Monte Pacific Limited is listed in the Singapore Stock Exchange and has exclusive rights to the Del Monte brand for processed food and beverage products in the Indian subcontinent and in the Philippines where it enjoys leading market shares for canned pineapple juice and juice drinks, canned pineapple and tropical mixed fruits, tomato sauce, spaghetti sauce and tomato ketchup.

For more information, please visit www.delmonte.com .