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Domino's Embarks on a Vibrant New Era More Than Just a Brand, It's Your Companion in Every Joyful Moment | ||
Noida, Uttar Pradesh, India
Today marks a ground-breaking moment in Domino's journey in India, as it unveiled a strikingly vibrant new look, capturing the essence of being more than just a brand - it's a companion for every joyful moment. This transformation is not just skin-deep; it's the embodiment of an old friend, reimagined in an exciting new avatar.
Domino's Love at First Slice
Checkout the cool and fresh Domino’s Brand Anthem - YouTube
Introducing its dynamic brand campaign, 'It Happens Only with Pizza' (IHOP), Domino's has strategically tapped into the pulse of India's youth. Across the diverse mosaic of Indian cultures, young people universally find that amidst life's every tension or celebration, if one gets to eat a good meal, the mood gets further elevated. And what if that meal happens to be a slice of delicious pizza? This insight has shaped Domino's relaunch - a fresh, youthful, and vivacious persona that resonates with the trends and insights of today's generation.
'It Happens Only with Pizza' (IHOP) Campaign On this occasion, Sameer Khetarpal, MD & CEO of Jubilant FoodWorks Limited, shared his insights, "While Domino’s is a leader in pizza category, through ‘It Happens Only with Pizza’, we intend to target consumers' mindshare to gain and grow share of pizza occasions. Out of 1000 meal occasions in a year, pizza is consumed only thrice. A 360-degree communication, including stores and delivery boxes, brings the experience in an integrated manner, allowing Domino’s to gain share of occasions in a $51 billion foodservice market, where pizza is just $1 billion."
Jubilant FoodWorks Limited (NSE, BSE: JUBLFOOD) is India’s largest foodservice company and is part of the Jubilant Bhartia Group. Incorporated in 1995, the Company holds the exclusive master franchise rights from Domino’s Pizza Inc. to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal. In India, it has a strong and extensive network of 1,888 Domino’s stores across 397 cities. In Sri Lanka and Bangladesh, the Company operates through its 100% owned subsidiary which currently has 50 and 23 stores respectively. The Company also has exclusive rights to develop and operate Popeyes restaurants in India, Bangladesh, Nepal and Bhutan and Dunkin’ restaurants in India. The Company currently operates 22 Popeyes restaurants in six cities and 21 Dunkin’ restaurants across seven cities.
In 2019, Jubilant FoodWorks launched its first owned-restaurant brand ‘Hong’s Kitchen’ in the Chinese cuisine segment which now has 18 restaurants across three cities.
Website: www.jubilantfoodworks.com, www.dominos.co.in, www.popeyes.in, dunkinindia.com, hongskitchen.in. |
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