ESPNcricinfo Further Strengthens its Mobile Platform with an Enhanced App Experience

ESPNcricinfo, the world's leading digital cricket brand, today launched a newer version of its mobile app with added features. With the World Cup 2015 tournament just around the corner, the app will feature content related to the tournament. The app can be downloaded on iOS and Android powered devices enabling cricket fans to access their favorite sport anytime, anywhere.

The app will continue to be the one-stop shop for fans to find all things on cricket. The new version comes with a refreshed look, user-friendly interface and provides new features to offer quick and relevant content. Keeping in mind people’s passion and love for the sport, the app intensifies user engagement and offers opportunity for the brand to engage with fans.

Speaking about the app, Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India said, "The surge in usage of mobile as a primary digital content engagement platform in the recent years puts the onus on digital media owners to continuously innovate on the content type, delivery and engagement experience of users on mobile. ESPNcricinfo being a frontrunner in the digital space with more than two decades of constant innovation and pioneering initiatives renews further its focus on mobile to ensure cricket fans receive best-in class experience anytime, anywhere. This cricketing season, the new and improved version of the ESPNcricinfo app will continue to delight fans with its new features while offering a unique experience."​

Quick facts on the redesigned app:

- A completely redesigned app from the bottom up with an intuitive and easy to use user interface - the fastest ESPNcricinfo app so far

- Exclusive content related to the Cricket World Cup and coverage of the event

- Matches page with calendar and rich enhanced filters to access all matches

- Feeling nostalgic? Check the match archives that let you access scores from matches across years

- Summary view in commentary to get instant access to ball by ball updates of the entire match for that snappy mobile experience

- Support for widgets on iOS 8

- View cricket cards on Google Now in Android

Please follow the steps below to download the most updated version of the app on your Android and iOS devices:

About ESPNcricinfo:

With 20 years of heritage, ESPNcricinfo is the world's leading digital cricket brand. Founded in 1993 and acquired by ESPN in 2007, ESPNcricinfo is committed to delivering an independent voice for comprehensive coverage of the sport and is available to cricket fans online and across mobile platforms.

In India, ESPNcricinfo is the #1 digital sports destination and the #1 cricket brand, leading all competitors in unique audience, total time spent, visits, page views and average minutes per visitor. It has an average minute audience that is nearly double its nearest competitor – meaning that during any average minute of a month, nearly twice as many fans are on ESPNcricinfo as any other sports destination.

Globally, ESPNcricinfo leads its top competitors in average minute audience, unique visitors, page views, average minutes per visitor, and total visits. Despite that leading position, it continues to grow. Across online, mobile and tablet devices (Web and apps) fans log up to 2 billion minutes of time spent each month with ESPNcricinfo globally and log millions of video views.

About ESPN in Asia Pacific:

In the Asia/Pacific Rim region, ESPN operates a diverse business that includes a portfolio of television, online and mobile brands and services. Often known for its television businesses globally, ESPN is also the world’s leading sports digital media company, and among the leading digital content and technology brands (in any category) worldwide. Its APAC digital media assets form an important part of its global digital leadership and make it the leading digital sports publisher in both India and Australia.

ESPN International is a division of ESPN, Inc., which has grown to include ownership — in whole or in part — of 24 television networks outside of the United States, as well as a variety of additional businesses that allow ESPN to reach sports fans in countries and territories across all seven continents.

ESPN International business entities include television, radio, print, internet, broadband, mobile, consumer products, and event management.

ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN