ESPNcricinfo Launches ‘Insights’ to Further Strengthen its Content Offering

ESPNcricinfo is proud to launch Insights, powered by EPSON India, the go-to destination for fans looking for all kinds of statistics and analysis around World Cup Cricket Tournament. A first of its kind, Insights leverages the in-depth coverage and data analysis of cricket happenings across the globe and allows fans to interact with statistics and numbers in an easy and engaging manner. Follow Insights at www.espncricinfo.com/insights

ESPNcricinfo Insights uses more than two decades worth of world cricketing data points and statistics, mapped at the data and analytics hub in Bangalore, to create an interesting suite of products that aim to engage fans in this multi-screen era. ESPNcricinfo’s data operations, which tracks various data points around a cricket match, has built various levels of analytics suite  to interpret captured data  and add a qualitative perspective to the analytics thus providing an insightful cricketing analysis based on ‘Big’ Data in a manner never seen before in cricket media. The data operations map close to 25 dynamic variables for every ball bowled during a match that is put through an extensive analytics process that is supplemented by historical data as well as the resident cricketing intelligence of the global ESPNcricinfo editorial team. ESPNcricinfo has tied up with partners like Formcept India for some of these analytics. By approaching the mapped data from a descriptive, diagnostic and predictive perspective, ESPNcricinfo Insights is a true game changer, providing fans with comprehensive insights at any point before, during and after a live match.

For the first time, fans will be able to play around with interesting cricket statistics like player versus player comparisons, across game formats and take into account factors like venue, opposition and results of matches for the previous and current Cricket World Cup.

Speaking about this flagship asset, Ramesh Kumar, Head of ESPN Digital Media India and ESPNcricinfo said, “At ESPNcricinfo, we endeavor to constantly innovate and provide cricket fans newer and exciting ways to consume content and engage with game action. We are delighted to announce the launch of ESPNcricinfo Insights, a flagship feature that is poised to deliver the best cricket insights based on cricket data of all cricket matches, the rigour and robustness of our global cricket data operations, decades of cricket analysis expertise and sound analytics offering built around them.  It is a pioneering initiative in the cricket coverage space and is sure to delight fans during the upcoming cricketing season. It will be of interest not just to cricket fans but also various other stakeholders in cricket like players, coaches, analysts”

Commenting on their collaboration with ESPNcricinfo, Mr. Tushad Talati, Senior General Manager, Brand & Communication, Epson India said, “When it comes to the most comprehensive coverage of online cricket, ESPNcricinfo is the first choice for most Indians. This World Cup, more than any so far, promises to have a strong following online, given not just the increase in internet audiences but also that the timings are not exactly conducive to television viewing in India. The Insight’s center on ESPNcricinfo is expected to be the go-to place for all cricket buffs keen to get all the information and stats around the World Cup.  At Epson we felt that our presence on Cricinfo during this World Cup made imminent sense and would drive visibility for key products, especially our fantastic InkTank Printers and Home Theatre projectors.”

About ESPNcricinfo:

With 20 years of heritage, ESPNcricinfo is the world's leading digital cricket brand. Founded in 1993 and acquired by ESPN in 2007, ESPNcricinfo is committed to delivering an independent voice for comprehensive coverage of the sport and is available to cricket fans online and across mobile platforms.

In India, ESPNcricinfo is the #1 digital sports destination and the #1 cricket brand, leading all competitors in unique audience, total time spent, visits, page views and average minutes per visitor. It has an average minute audience that is nearly double its nearest competitor – meaning that during any average minute of a month, nearly twice as many fans are on ESPNcricinfo as any other sports destination.

Globally, ESPNcricinfo leads its top competitors in average minute audience, unique visitors, page views, average minutes per visitor, and total visits. Despite that leading position, it continues to grow. Across online, mobile and tablet devices (Web and apps) fans log up to 2 billion minutes of time spent each month with ESPNcricinfo globally and log millions of video views.

About ESPN in Asia Pacific:

In the Asia/Pacific Rim region, ESPN operates a diverse business that includes a portfolio of television, online and mobile brands and services. Often known for its television businesses globally, ESPN is also the world’s leading sports digital media company, and among the leading digital content and technology brands (in any category) worldwide. Its APAC digital media assets form an important part of its global digital leadership and make it the leading digital sports publisher in both India and Australia.

ESPN International is a division of ESPN, Inc., which has grown to include ownership — in whole or in part — of 24 television networks outside of the United States, as well as a variety of additional businesses that allow ESPN to reach sports fans in countries and territories across all seven continents.

ESPN International business entities include television, radio, print, internet, broadband, mobile, consumer products, and event management.

ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN