Faircent Acclaimed ‘Breakthrough Brand’ by Interbrand

Faircent.com, India’s largest peer to peer lending marketplace has been acclaimed as the ‘Interbrand Breakthrough Brand in Finance’ by Interbrand. The inaugural Breakthrough Brands report is in partnership with Facebook, Ready Set Rocket and the New York Stock Exchange (NYSE).

Faircent.com is the only P2P lending marketplace and alternative lending platform globally in the Interbrand Breakthrough Brands report. Around 200 brands were nominated by a global network of key influencers individuals chosen by Interbrand, Facebook, NYSE and Ready Set Rocket. The report features brands that are accelerating the rate of innovation and problem solving, and are setting the pace for growth. Of the 200 brands nominated globally, 60 are featured in the Interbrand Breakthrough Brands report. Some of the big ones are WeChat, MPesa, Xiaomi and Maple. Only two other brands from India are in the list Zomato & Paytm.

Speaking on the recognition, Mr. Rajat Gandhi, Founder and CEO, Faircent.com said, “Normally consumer brands are associated with high levels of advertising spends which tends to colour a brand's intrinsic strength, this recognition is the true testimony of the way our customers are interacting and deriving value from the brand at various touch points. This is a strong validation of the product & technology platform we have built.”

The Breakthrough Brands report, entitled 'Future Growth’ examines emerging companies that are brand-led-organizations that have both unique business models and strong brands. The report complements Interbrand’s annual Best Global Brands report putting a spotlight on emerging brands-especially those that are affecting change and embodying growth.

The report says “Money makes the world go round, but the way we talk about money today is alien to the way we did even a decade ago. Digital and mobile personal finance has broken through to the mainstream, revolutionizing how we think about currency. Breakthrough Brands are growing our financial options and offering clever new ways to get our money to work harder. Whether it’s by making credit achievable in high-interest markets, helping us to invest or save smarter, or letting us lend money to one another, these brands are growing faster than, and outmaneuvering, financial giants. Once one of the most impenetrable industries, emerging brands are breaking down traditional ideas about finance, making it more transparent, comprehensible, and customer-centric.”

Specifically speaking about Faircent the report says ‘India’s Faircent offers peer-to-peer (P2P) lending, eliminating the high margins that intermediaries charge on transactions. P2P lenders have revolutionized access to credit in India and elsewhere, and Faircent is leading the way in democratizing financial services around the globe.’

Brands featured in Interbrand report are breaking through the 95 Growth Barrier,‘They are the ones that will impact future generations, define progress, and change their markets and categories. This is a celebration of the next generation of brands the startups, upstarts, challengers, problem-solvers, innovators, and category creators. These are the brands that are the evidence of how our cultures, behaviors, and planet evolve. The ones that will impact generations and define progress.’ as per the report by Interbrand.

About Faircent.com

Faircent.com is India’s largest peer to peer lending website which caters to retail and business loans. Faircent helps in eliminating the high margins, which intermediaries make on our transactions. At Faircent.com people who have spare money lend it directly to people who want to borrow.

Faircent.com in its nascent history been able to garner recognition from the Industry - It was showcased as one of the top start-ups at Start Up India, selected for the first batch of NASSCOM 10,000, It is part of the Microsoft BizSpark programme and it was one of the top 10 companies from India to be selected for Web Summit in 2013.

For more information, please visit www.faircent.com

About Interbrand

With a network of 29 offices in 22 countries, Interbrand, a global brand agency, believes that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand’s combination of strategy, creativity, and technology makes it uniquely capable of driving the growth of its clients’ brands and businesses. Publisher of the highly influential annual Best Global Brands ranking and Webby Award-winning brandchannel, Interbrand is part of the Omnicom Group Inc. (NYSE: OMC) network of agencies. For more information, please visit Interbrand.com or follow Interbrand on Twitter and Facebook.

For more information, please visit www.interbrand.com .

About New York Stock Exchange

NYSE Group is a subsidiary of Intercontinental Exchange (NYSE:ICE), a leading operator of global exchanges and clearing houses, and a provider of data and listings services. NYSE Group includes exchanges, market data and connectivity services. The equity exchanges the New York Stock Exchange, NYSE MKT and NYSE Arca trade more U.S. equity volume than any other exchange group. NYSE is the premier global venue for capital raising, leading worldwide in IPOs, including technology IPOs. NYSE Arca Options and NYSE Amex Options are leading equity options exchanges.

For more information, please visit www.nyse.com .

About Ready Set Rocket

Ready Set Rocket is a New York City based digital agency committed to connecting brands and consumers through innovative multi-channel experiences.

For more information, please visit www.uproarpr.com .