Flipkart goes Offline with Spice Hotspot

In a unique instance of online and offline retail coming together, Flipkart, India’s leading e-commerce portal, has tied up with Spice Hotspot, India's leading smartphone retailer, to showcase its exclusive phone portfolio in retail stores across India. As part of this unique assisted e-commerce model, customers can touch and feel Flipkart’s exclusive range of smartphones at selected Spice Hotspot outlets. The store staff will assist them to place their order on the Flipkart app and customers can take the delivery of the phones at the same store or at their home. This association is aimed at reaching out to a larger target audience, especially the not-so-tech-savvy customers as they can now get a first-hand experience of these exclusive products and place their order conveniently at a store near them.

Taking the customer’s shopping experience to the next level, the two companies will set up exclusive experience zones in these stores with live demo phones on display and sale to customers. Customers will also be able to interact with the stores’ well trained staff about the smartphones and address their product queries directly.

Speaking on the association, Rajiv Sethi, Chief Marketing Officer, Spice Retail said “We are delighted to partner with Flipkart as an offline partner for their exclusive smartphone range. With our wide footprint across India and our well trained store staff, we are confident that we will add a lot of value to our customer’s shopping experience. This unique “online and offline synergy” will offer customers the best of both worlds - the convenience of online retail and the touch and feel in-store experience of offline retail.”

Sandeep Karwa, Director Retail Flipkart, said, "This is targeted mainly at places where online shopping is still catching up. Customers in Tier-3 and Tier-4 towns have heard about online shopping but are still circumspect. This initiative will empower and ease customers from smaller cities to shop online. Overall, we foresee this becoming a big customer conversion tool for our smartphone category."

About Spice Hotspot

Spice Retail, part of the leading Spice Mobility Group, manages and operates India’s leading multi-brand smartphone and technology retailer - Spice Hotspot with over 300 retail stores across key metro cities in India. Spice Hotspot has quickly evolved from being the first organized modern retail chain in the Indian telecom sector to the ultimate smartphone destination offering the widest range of smartphones and accessories under one roof. With its well-trained store staff and wide presence across India, the chain has successfully created a trusted brand in the retail sector reaching over 8 million happy customers across the country. The company has also been voted as the best retail store in Customer Service by the Mint-Pitch survey and as the Best Large Format Retailer in North India by Voice & Data Magazine.