Flipkart Launches the Maternity Category

Flipkart, India’s largest e-commerce marketplace, announced the launch of its maternity category today. With over 1500 maternity styles in clothing, this will offer customers the biggest collection in the market today.

The maternity products market has emerged as one of the most lucrative markets in India over a period of time. According to research and consultancy firm RNCOS, it is estimated to grow with a CAGR of around 17 per cent till 2017. Indian parents are also looking beyond just pricing to value and more importantly, the convenience of a hassle-free shopping experience.

Flipkart aims to become a go-to platform for all the new and expecting mothers - offering them an exhaustive range of Indian and international maternity products and essentials available on a single platform.

What can customers expect from this category?

• Exclusive catalogs and collections of some of the leading maternity brands in the country such as Nine Maternity, Mom & Me and Morph Maternity

• Over 1500 styles in maternity wear - the biggest collection in the market today in comparison to any other maternity retail brand or portal

Commenting on the launch of the category, Ankit Nagori, SVP- Marketplace, Flipkart, said, “India is one of the most attractive retail destinations around the world and represents a high potential for the relatively untapped market of maternity and baby care products. With various international brands entering this segment, and India’s younger demographic opting for online shopping for all their requirements, we only see this market growing.”

Ankit further added “This category also holds huge potential as the new age mothers are constantly looking for more and better options of apparels and essentials for their babies and themselves as parents. We believe that Flipkart’s newest category will provide new and expecting mothers an extensive range of merchandise to choose from for all stages of motherhood right from the comfort of their home.”

ABOUT FLIPKART:

Flipkart.com is India’s leading e-commerce marketplace offering over 30 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.

Flipkart is known for its path-breaking services like Cash on Delivery, and a 30-day replacement policy. Flipkart is the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. Its annual subscription service, Flipkart First, is the first of its kind in the country.

Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands.

Flipkart, currently 33,000 people strong, has 45 million registered users clocking over 10 million daily visits. Flipkart’s technology has enabled it to deliver 8 million shipments per month – and this number’s only growing.