Former Groww Team Launch Onto, a Customer-First Travel Platform, with USD 1 Million in Pre-Seed Funding

• Onto’s Price Drop Refund feature automatically refunds travellers the difference when hotel prices fall after booking, including for eligible bookings made on other platforms.

• USD 1 million pre-seed funding round was led by Stargazer Fund and co-led by Singapore-based White Venture Capital.
   

Onto, a Bengaluru-based customer-first travel platform founded by former Groww professionals Jagdeep Singh and Shubham Goyal, has launched its services and raised USD 1 million in pre-seed funding. The funding round was led by Stargazer Fund and co-led by Singapore-based White Venture Capital.
 

Left to Right: Jagdeep Singh and Shubham Goyal, Co-founders of Onto
 

Onto launches with a simple promise: to stay on the traveller's side even after they pay. Its first offering, Price Drop Refund, automatically gives travellers the difference back when hotel prices fall after booking, including for eligible bookings made on other platforms. Onto brings together a team with experience in building consumer technology products. The company aims to extend a technology-led, customer-focused approach to travel, beginning with hotel bookings.

The company will use the fresh capital to scale operations, strengthen the company's technology infrastructure and develop new products as Onto builds towards a more connected, AI-led travel experience.

Jagdeep Singh, Co-founder, Onto, said, “The travel industry is built around transactions, so the moment you pay, everyone stops caring. We started Onto to be the platform that stays on your side after you book. Today, that means refunding you when your hotel's price drops, wherever you booked it. Tomorrow, it means looking after your entire trip, bringing every booking into one place, and using AI to show you only what matters to you, and why."

Shubham Goyal, Co-founder, Onto, said, “A customer-first platform has technology at its core. The systems should take the complexity away from the user. Refunding the difference when a price drops sounds simple. Doing it for every booking, including ones made elsewhere, means building a system that can recognise any hotel booking, understand it, watch it, and act on your behalf without you lifting a finger. We built that foundation first because the rest of Onto sits on it."

With Price Drop Refund, Onto continues monitoring hotel prices after booking. If the same hotel, room and dates become available at a lower price. Onto automatically refunds the difference. The feature also works for eligible hotel bookings made on other platforms. Travellers can bring their existing bookings to Onto and benefit from the same price-drop protection. Refunds are made to the original payment method, while travellers receive updates about price changes and refunds through WhatsApp and app notifications.

Onto's app recorded more than 2,000 downloads ahead of its official launch, indicating early interest in its approach to travel booking. According to the company’s early booking data, almost every booking experienced a price change after it was made, while one in two bookings resulted in an automatic refund to the traveller.

Onto has deeper integrations with multiple hotel suppliers, enabling it to offer bookings across domestic and international destinations from launch. Onto plans to expand beyond hotel bookings, with a focus on making the wider travel journey simpler and more personalised.

The company is developing AI-led capabilities intended to understand travellers’ preferences and past travel behaviour, recommend relevant options and explain why those recommendations may suit their needs. The goal isn't to make decisions for travellers. It's to remove the effort involved in getting to those decisions, while keeping the fun part of travel in their hands.
 

About Onto
Onto is a Bengaluru-based travel platform founded by Jagdeep Singh and Shubham Goyal. It helps travellers discover and book hotels while monitoring eligible bookings for price drops, including bookings made on other platforms. Onto is building towards a more connected and personalised travel experience.
 

For more information, please visit website: onto.travel.
 

Download the Onto app: onto.onelink.me/Cw2x/1abzgarq