Fujifilm Launches the All New “Instax Mini 8 Joy Box”and “Instax Mini Film Value Pack” to Further Endorse the Instant Camera Culture in India

• Introduces an all in one Mini 8 pack with an easy to use selfie feature

• Makes Instax film more affordable at Rs. 35 per print

In a bid to keep instant photography alive and to attract today’s selfie generation Fujifilm India Private Limited launched its latest offering the Instax Mini 8 Joy Box and Instax Mini Film Value Pack. The Joy box includes an upgrade of the existing Instax Mini 8laced with a selfie lens to cater to the increasing popularity of selfie amongst today’s youth. This all in one pack is priced attractively at Rs.6,499 and is available in 7 colors. The Instax Mini Film Value Pack has been launched in response to the high film usage customer’s demand for films at a much affordable cost. The value pack offers 100 film sheets and is priced at Rs. 3,500 making each print cost Rs. 35 only.

The Mini 8 with a Selfie mirror has a Cute & Compact design and is equipped with a High key Image shooting option. It comes with a dedicated Sensor to identify light and subject distance and has a Brightness adjustment dial with LED indicator. It is available in 7 attractive colors namely Raspberry, Grape, White, Pink, Blue, Yellow and Black.

Commenting on the launch of the “Instax Mini 8 Joy Box” and “Instax Mini Film Value Pack”, Mr. Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt. Ltd. said, “Taking selfies has become very popular in India and almost every occasion witnesses a selfie. We are extremely delighted to launch the Instax Mini 8 Joy Box which will offer a completely new dimension to clicking selfies. It is easy to use and gives very high quality pictures, perfectly capturing the moment. The Instax Mini Film Value Pack has been launched keeping in mind the customer’s demand for more affordable films. We are confident that our new products will be received with much enthusiasm. We will continue to introduce products which are much in line with what our customers want and provide them the joy of instax photography.”

The Instax Mini 8 Joy Boxis indeed a perfect gift for your loved ones or even yourself and it certainly comes handy during all occasions be it a birthday party, a vacation or any special occasion. The ease and simplicity of usage is the USP of the product. With the easy to operate Instax Mini 8 with selfie lens, one can take a perfect selfie for a long lasting memory.

About Fujifilm

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication, the company continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”

We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development.  Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.