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Herbalife, United Way Bengaluru to Implement a Series of Integrated Rural Development Programs at Wayanad's Noolpuzha | ||
Bengaluru, Karnataka, India Herbalife Nutrition Ltd., United Way of Bengaluru (UWBe), and the Noolpuzha Gram Panchayat have come together with a vision to ensure integrated development of the Noolpuzha Gram Panchayat, Wayanad's second largest tribal belt.
Smt. Sheeja Satheesh, President, Noolpuzha Grama Panchayat, & Sri.Rajesh Krishnan, CEO, United Way Bengaluru with the copy of the signed MOU at Noolpuzha Gram Panchayat, Wayanad, Kerala
This integrated rural development program, called 'Rural Rising', is a flagship intervention of UWBe, built on a 'convergence model' where the program is implemented in aspirational districts and remote areas in various geographies in alignment with government schemes and implemented in partnership with government and private partners. NITI Aayog has identified districts in each state as aspirational districts and a clear framework has been given on which the districts need to work. Wayanad is one of the aspirational districts in Kerala, and UWBe through the Rural Rising initiative aims to support the government in achieving the milestones. This will be a landmark project in demonstrating effective Public-Private-Partnership (PPP) in the development of communities.
Smt. Sheeja Satheesh, President, Noolpuzha Grama Panchayat, & Sri.Rajesh Krishnan, CEO, United Way Bengaluru with the copy of the signed MOU at Noolpuzha Gram Panchayat, Wayanad, Kerala
The multi-year Rural Rising program in Noolpuzha Gram Panchayat (GP) will address five key areas based on the need assessment-enhancement of children's nutrition; quality of engagement with children in Anganwadi Centres through the Born Learning Campaign (BLC) of UWBe; strengthening the schools to retain and attract students from tribal hamlets; supporting the livelihood of women in Self Help Groups (SHGs) and skill development of youth in the areas of intervention.
Most children with malnutrition in Wayanad have been reported from tribal communities. Children and women suffer from nutrition deficiency and anaemia due to a lack of a proper and balanced diet. The Rural Rising intervention will ensure the availability of cooked meals thrice a day, six days a week, to children enrolled in four Anganwadi Centres, to begin with, at Noolpuzha.
About United Way Bengaluru (UWBe)
For more information, www.uwbengaluru.org.
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