IBD Bags the 360 Degree Communications Mandate for Morisons Baby Dreams

IBD, a Percept Company, has won the integrated communications mandate for Morisons Baby Dreams, a brand of the prestigious JL Morison (India) Ltd. The announcement came post a multi-agency pitch which saw IBD emerge victorious due to their strategic and creative prowess.  

JL Morison has been dedicated towards building sustainable brands in the Baby Care, Personal Care and Healthcare segments for over 80 years. Morisons Baby Dreams, the baby care segment of JL Morison, serves the needs of babies between 0-2 years of age. 

Winning the account entailed extensive research and multiple levels of strategic and creative strength presentations. The multi-agency pitch demanded a deep knowledge on the baby care segment and an understanding of the behavior and aspirations of millennial mothers. The ability of IBD to convert this comprehension into superior creative work granted the upper hand amongst all the other agencies presenting their case. IBD won the entire 360-degree integrated communications mandate of Morisons Baby Dreams, including the digital portfolio. 

Said Ms. Sakshi Mody, Promoter Director, JL Morison, “We were looking for an agency which could build a unified identity for our baby care brand across all mediums and make it one of the most desired brands in its category. IBD’s brand development approach has been spot on and we are sure the campaign they are working on for us will be a winner!” 

Commenting on this prestigious account win, Mr. Rahul Gupta, Managing Director, IBD said “The Morisons Baby Dreams win is important to us in many ways; it showcases our depth of knowledge and creative strength of presenting outstanding work across diversified product categories. We are very excited to have won this mandate and are looking forward to rolling out some really exciting work on the brand.”  

In today’s hyper competitive age where market dynamics change at the speed of light, brands need a new breed of agencies that identify the right creative solution at the dynamic pace of the consumer demand. IBD is one such new age agency. Perhaps that is why, at IBD, many prestigious accounts have been won in the face of stiff competition from marquee names of the advertising world. In some cases, even when the competing agency has a global alliance working for it. 

IBD is one of the few advertising agencies in India, which can boast of having a hugely diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices. The enviable and vast client list comprises Only Vimal, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 Mall, and the TAJ Group of Hotels. 

About IBD 

IBD India is a Percept-Hakuhodo company that offers creative solutions across the entire communication spectrum. IBD India has a strategic alliance with Hakuhodo Inc., the second largest agency in Japan and 8th largest in the world*. IBD India also gains from Percept’s unmatched array of capabilities to provide clients value and efficacy through their 360-degree communication programs. The approach at IBD India is to create focused brand communication and develop brands through Strategic Planning, Research, PR, Corporate Identity, Advertising, Marketing Communications, Events and Interactive Media. 

IBD has a hugely diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices. The enviable client list comprises Only Vimal, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 mall, and the TAJ Group of Hotels. 

IBD India is a Percept-Hakuhodo Company. With capitalized billings of INR 17.26 billion (FY’16), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 700 people and 42 offices across India and the Middle East. 

For more information, please visit http://ibdbrands.com .