IBD Conceptualizes the New ‘Only Vimal’ TVC

IBD, a Percept Hakuhodo Company, had recently won the esteemed strategic and creative mandate for ‘Only Vimal’, the iconic textile brand of Reliance over a tough competition, and has just released the much awaited Only Vimal TVC across the mass electronic media.

The Only Vimal campaign is unique in many ways; it is re-staging of an iconic brand. Only Vimal has to its credit many patented technologies and has been innovating its product portfolio and offering technologically superior fabric keeping in mind the life and aspirations of young India.

The campaign is aimed at creating a distinct “superior technology positioning for Only Vimal in the men’s wear category” and presents the fabric as the hero, thereby giving the consumers strong reasons to engage with the brand.

For the first time a brand in the fabric category is positioned completely on technology; this in itself is a unique thing. Only Vimal represents the “Man of action” much like the youth today, who handle multiple roles in life with ease. Only Vimal, with its unique products, plays an important role in helping them fulfill their various roles.

Only Vimal - World-class technologically innovative menswear fabric and apparel with cutting edge design values.

Said Mr. Vivek Mehta, Head - Marketing, Reliance Industries Limited (Textiles), “IBD has successfully created an aura for Only Vimal and delivered a differentiated brand story, through outstanding creative work, we are very happy with the campaign outcome”

Commenting on the new Only Vimal ad campaign, Mr. Rahul Gupta, Managing Director, IBD said, “Only Vimal carries global aspiration and the TVC stayed away from the clichés of portraying a man as attractive and successful. The fabric is the hero of the story, and the campaign effectively delivers ‘technologically superior brand values’ of Only Vimal. The campaign is aimed at creating greater relevance with the modern day life of people and building a completely different brand persona as compared to the other competing brands in the category.”

In today’s hyper competitive age where market dynamics change at the speed of light, brands need a new breed of agencies that identify the right creative solution at the dynamic pace of the consumer demand. IBD is one such new age agency. Perhaps that is why, at IBD, many prestigious accounts have been won in the face of stiff competition from marquee names of the advertising world. In some cases, even when the competing agency has a global alliance working for it.

IBD is one of the few advertising agencies in India, which can boast of having a hugely diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices. The enviable and vast client list comprises Only Vimal, Morisons Baby Dreams, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 Mall, and the TAJ Group of Hotels.

ABOUT IBD

IBD India is a Percept-Hakuhodo company that offers creative solutions across the entire communication spectrum. IBD India has a strategic alliance with Hakuhodo Inc., the second largest agency in Japan and 8th largest in the world*. IBD India also gains from Percept’s unmatched array of capabilities to provide clients value and efficacy through their 360-degree communication programs. The approach at IBD India is to create focused brand communication and develop brands through Strategic Planning, Research, PR, Corporate Identity, Advertising, Marketing Communications, Events and Interactive Media.

IBD has a hugely diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices. The enviable client list comprises Only Vimal, Morisons Baby Dreams, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 mall, and the TAJ Group of Hotels.

IBD India is a Percept-Hakuhodo Company. With capitalized billings of INR 17.26 billion (FY’16), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 700 people and 42 offices across India and the Middle East.