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Network18 Group
Source Name: Network18 Group

IBN7 Re-Launches with ‘Hausla Hai’; Dons New Look

Aims to give viewers the widest and the most exhaustive coverage driven by its unparalleled network of 2000 reporters across the country

Oct 17, 2014   15:35 IST 
New Delhi, Delhi, India

IBN7 is changing. Taking its rich legacy of being India’s channel of Impact forward, IBN7 is being re-launched on Sunday, October 19, 2014. With the spirit of ‘Utsaah, Umang and Umeed’ of a new changing India, the channel is set to reposition itself with the new tag line Hausla Hai. A fresh and positive perspective, a committed team of reporters, new shows and pacier & cleaner graphics will ensure that IBN7 will stand out in the cluttered Hindi news genre. With over 2200 reporters across the country, the channel will provide coverage which no other network can match and will focus on providing more and more news as opposed to views and opinions that have become the norm on most news channels.

 

The changes at the channel are being fronted by established and credible faces of Television - Sumit Awasthi, Richa Anirudh and Akash Soni along with Navjyot Kaur, Tejasvi Chandok Nayyar, Payal Bhuyan, Himani Naithani, Pankaj Bhargava and the channel’s present team of young and credible journalists and reporters. IBN7 will be launching several new shows as part of its re-launch. From a programme that will showcase news from every nook and corner of the country Desh Din Bhar to a big town, big story show – Rajdhani Express and a show dedicated to the latest buzz and trends in the social media space INews, the channel’s programming line-up will appeal to a wide cross-section of viewers. The prime time programming on IBN7 is also being re-vamped and strengthened with a new show Aath Baje which will not only be a round-up of news but will also deep dive into major issues, a rejuvenated & pacy India Nau Baje with short format news, packages and newsmaker interviews and a new crime bulletin – Crime News.

 

Commenting on the re-launch, Umesh Upadhyay, President (News), Network18 said, “The IBN7 re-launch, we believe, will be a defining milestone for the channel. It is extremely important that news channels stay relevant to viewers. Our increased focus on news as against just views, clean look and feel, our unmatched footprint and coverage and our focus on strong journalistic values will resonate with the Hindi news viewers. We already have an exceptionally strong team with senior journalists Sh. Sanjeev Paliwal and Sh. M.K. Jha which has become stronger, more vibrant and more credible with the addition of our new team members.

 

ABOUT TV18

The Network18 Group is a media and entertainment company with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary ‘TV18 Broadcast Ltd.’ [BSE: 532800, NSE: TV18BRDCST], the group operates news channels - CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-IBN, IBN7 and IBN-Lokmat (a Marathi regional news channel in partnership with the Lokmat group). TV18 also operates a joint venture with Viacom, called Viacom18, which houses a portfolio of popular entertainment channels – Colors, Colors HD,MTV, SONIC, Comedy Central, VH1, Nick. Nick Jr. and Nick Teen - and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through A+E Networks | TV18 (a joint venture between A+E Networks and TV18 Broadcast) and operates HistoryTV18. TV18 and Viacom18 have also formed a strategic joint venture called IndiaCast, a multi-platform ‘content asset monetization’ entity mandated to drive domestic and international channels distribution, placement services and content syndication for the bouquet of channels from TV18, Viacom18 and other broadcasters. For more information, please log on to www.network18online.com

 

For Further information contact:

Divya Joshi

+91-9899098505

MSLGROUP 


 
 
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