Idea Launches Revolutionary New ‘Roll over 3G’ Feature

Fostering data adoption by providing innovative offerings and services to its customers, Idea Cellular, one of the largest telecom operators in India, has launched the first-of-its-kind ‘3G Roll Over’ feature for its postpaid subscribers, in India. This revolutionary new 3G roll over data pack will allow Idea postpaid subscribers to carry forward their unused 3G data balance to next month without any extra charges.

This is the first time in India that any operator is allowing carry forward benefit on 3G data packs for the postpaid category, which is the highest data consuming category in the country.

Idea’s Roll Over 3G Data pack will enable its postpaid subscribers to get full value for money, by accessing uninterrupted 3G internet from previous month’s data balance by carrying it forward into the next billing cycle.

Speaking on the first-of-its-kind initiative, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Idea’s new ‘Roll Over 3G ’ feature is based on the insight that customers feel anguished when their data pack expires at the end of the billing cycle, without full utilisation. With our new Roll Over 3G data pack, postpaid subscribers will now not lose out on unused data balances at the end of their billing cycle. We believe, this customer centric approach will enhance customer satisfaction and boost data usage amongst our subscribers.”

The roll over benefit is applicable on all Idea postpaid 3G limited data packs offering minimum of 1GB data, on a pan-India level (excluding Orissa).

About IDEA Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with over 160 million subscribers. With traffic in excess of 2 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com