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Indeed’s New Brand Campaign - “India, Let’s Get to Work” Highlights the Priorities of a New India

Sep 20, 2017   15:00 IST 
India
  • India, let’s get to work campaign highlights Indeed’s strong commitment towards helping Indians get jobs

 

 

Indeed, the world’s No 1 job site, has launched a new marketing campaign aimed at giving every Indian seamless access to find their desired job in a new India. The campaign titled, “India, let’s get to work”, highlights how the socially conscious youth of today is concerned about the future of the country and wants to work towards solving real issues like getting to work. It captures a series of personal moments like a KaaliPeeli driver dropping his son to work, a husband packing a lunch box for wife. The film stressed on how their energies and mindspace are more focused towards helping the nation move forward. It ends with a message asking India, let's get to work, depicting a new India which is marching forward towards employment.

 

Sashi Kumar, Managing Director, Indeed, India, says, “As we advocate for job seekers, we focus on the opportunities people see in India and show examples of how people have overcome obstacles related to gender and family background in order to carve new paths for themselves.”

 

In its earlier campaign, "What/WhereIndeed, India the brand highlighted some questions people may ask themselves while searching for a job while they are already working. The video was based on the very basic question that everyone has at the back of their mind What makes you alive?”, “Where do you find inspiration?” The idea behind asking this question is if job seekers are provided with better & ample amount of job opportunities, they will take it up. It is just that they need to be on the right platform in order to get it. That is where Indeed plays an essential role.

 

You can view the ad campaigns here -

 

India, let's get to work - https://youtu.be/ucv6Xdjryt8

 

Changing Faces - https://youtu.be/k6TehDJz6A8

 

About Indeed

More people find jobs on Indeed than anywhere else. Indeed is the #1 job site in the world and allows job seekers to search millions of jobs on the web or mobile in over 60 countries and 28 languages. More than 200 million people each month search for jobs, post resumes, and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies (sources: SilkRoad&iCIMS).

 

For more information, visit indeed.com.


 
 
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