India Launch of Xbox One Sparks Celebration for a New Generation in Games and Entertainment

Xbox One today officially launched in India delighting thousands of local fans. The first console was delivered to its ecstatic owner in Mumbai.

Chakrapani Gollapali, Country General Manager, Consumer Channels Group said “We have a truly passionate community of gamers in India and the Xbox One launch is dedicated to these fans. Gaming in India will witness a new pace of growth and given our lineup of games, we shall give our fans many reasons to love being on the Xbox platform. We are also equally committed to create unprecedented entertainment experiences that are unparalleled in the console industry in India and leading with localized content. We are pleased to announce three new apps on our platform; Bigflix, Gaana and Hungama - with a wide genre of Indian movie and music content. The Xbox platform shall be the pivotal destination and we look forward to working with the entertainment industry to deliver amazing experiences to our users.”

Talking about the Xbox One, Anshu Mor, Director, Interactive Entertainment Business at Microsoft India said, “The hotly anticipated, new-generation games and entertainment system from Microsoft brings the biggest blockbuster games, the most advanced multiplayer experience, games plus entertainment like live TV, Skype, sports, fitness, music and movies, all to one single device at the center of your living room and available at the command of your voice, powered by Kinect. It’s time to experience and celebrate the power of the all-in-one gaming and entertainment device.”

At the launch party at the Taj Mahal Palace Hotel in Mumbai, fan excitement reached a fever pitch. Amidst a glittering showcase of Xbox Games and Apps, a spectacular performance by dance troupe Prince, music by DJ Nucleya and a strong dose of humor provided by premiere comedy collective AIB, the Xbox One was unveiled for Indian audiences.

Award Winning Games

Xbox One brings you the best, exclusive games lineup including Forza Horizon 2, Forza Motorsport 5, Dead Rising 3 and Ryse: Son of Rome. In addition, popular third-party blockbusters will be available on Xbox One with early exclusivity for downloadable content in “Call of Duty®: Advanced Warfare,” “FIFA 14,” “Battlefield 4” and more. Expect more huge launches as well, with the release of next-generation experiences, such as “Halo-The Master Chief Collection and “Sunset Overdrive” in 2014. For more on Xbox One launch titles, visit http://www.microsoft.com/en-us/news/press/2013/nov13/11-21XboxOneLaunchGamesPR.aspx

Most Advance Multiplayer

Thanks to the power of the cloud in more than 300,000 servers, Xbox Live on Xbox One makes games better. The multiplayer experience has evolved to include features such as Smart Match, which finds the perfect match for you and is supported by a new community-powered reputation system.

Games plus Entertainment

The Xbox One is an all-in-one gaming and entertainment system created for today and the next generation. With the best games, TV, movies and music all in one place, you don’t have to compromise. You can navigate and watch live TV from your cable, telco or satellite set-top box through your Xbox One. The Snap feature allows you to do two things at once – you can jump into a multiplayer battle while watching your favorite movie, hold group calls with friends on Skype while watching live TV and more.

Built for Future

Xbox One’s innovative architecture means you no longer have to choose between your games and entertainment. Starting with “Xbox Record That,” you can also record, edit and share your favorite gaming moments like never before through Game DVR and Upload Studio.

Xbox One is now available in India at www.amazon.in/xboxone. It is priced at INR 39,990 for the stand-alone unit while the Xbox One with Kinect is priced at INR 45,990.

About Xbox:

Xbox is Microsoft’s premier entertainment brand for the TV, phone, PC and tablet. In living rooms or on the go, Xbox is home to the best and broadest games, as well as one of the world’s largest libraries of movies, TV, music and sports. Your favorite games, TV and entertainment come to life in new ways through the power of Kinect, Xbox SmartGlass and Xbox Live, the world’s premier social entertainment network. More information about Xbox can be found online at http://www.xbox.com.

For more information, press only:

Saranya Rustagi

Microsoft Corporation India Pvt. Ltd.

+91-9582808775

Email: srustagi@microsoft.com

Sophia Christina                                      

Edelman for Microsoft              

+91-8826467755

Email: sophia.christina@edelman.com 

Nikita Verma

Edelman for Microsoft

+91-9810711548

Email: nikita.verma@edelman.com