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Indian-owned Hero Cycles Revives 110-year-old Classic British Cycling Brand Viking | |||
New Delhi, Delhi, India
Viking shot to fame in Britain after the war from its manufacturing base in Wolverhampton. With production reaching a peak of 20,000 bikes a year in the 1960s Viking was firmly positioned as one of the country’s leading bike makers. The company cemented its position by forming its own road racing team which became hugely successful riding its Master Series SS and Severn Valley lightweight racer bikes with notable victories in the Tour of Britain in the 1950s. Viking later further diversified into children’s bikes which eventually made up three quarters of its trade. The company ceased trading in 1967 and went through ownership changes and disappeared entirely from the 1980s until Avocet bought the trademark in 2002. (see notes to editors 1) |
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