International Kids Couture Presented by United Colours of Benetton Concluded on 1st April at Phoenix Marketcity, Bangalore

Phoenix Marketcity associated with International Kids Couture 2017 to present an enchanting evening of children’s fashion which concluded on April 1^st. IKC in association with Phoenix Marketcity has launched a series of fashion shows in their malls in Bengaluru, Mumbai, Chennai and Pune. The fashion show was tailored to bring out the eternal beauty of each participant. The shows topper for the evening, fashion blogger Shalini Chopra graced the occasion with her aesthetic style and exuberance. Along with the kids cartoon character Brainy and Smurfette from Smurfs Lost Village walked the ramp. Anjana Padmanabhan from Indian idol junior season 1 entertained the audience with her mellifluous voice.

IKC at Phoenix Marketcity

More than 68 kids walked the ramp. Acclaimed kids brands and designers in kids-wear showcased their latest creations in this category. The kids were seen giggling, cheering and showing off with their talent while sporting their brightest smiles. The International Kids Couture believes that every child is unique and special in their own way and they strive to bring out the best in kids by motivating them and building their confidence. As a part of the event, IKC also conducted workshop on 25th March to teach etiquette, build confidence, how to face the camera, be expressive groom and teach kids how to walk on the runway. The little fashionistas on the ramp left the audience mesmerized with their runway walk and gave a delightful experience to the audience.

Speaking on the occasion for International Kids Couture 2017, Gajendra Singh Rathore, Centre Director, Phoenix Marketcity said, “We are happy to provide a platform for kids to showcase their talent as children are the flag bearers of a prosperous tomorrow and nothing pleases us more than to give them the confidence to achieve their dreams. While the kids had a marvellous time walking the ramp in myriad fashion creations, we were delighted to see that even the parents were extremely proud of their children walking the ramp with panache. Phoenix Marketcity is proud to be associated with International Kids Couture 2017, which featured several prominent Indian and international fashion labels.”

Anu Basvaraju CEO of International Kids Couture said “We are excited to launch first show for the series, it was enchanting experience and now we are all set for our next show in Chennai”

About Phoenix Marketcity Bangalore

Redefining lifestyles, Bengaluru’s truly international shopping and lifestyle destination designed for the dynamic and discerning customer, Phoenix Marketcity Bangalore is an architecturally path-breaking, iconic destination located on Whitefield Main Road, Mahadevapura. With over 300 stores, representing an exhaustive mix of International, National and Regional premium brands, the mall offers the most comprehensive and compelling lifestyle shopping experience in Bangalore.

Leading international retail brands such as Sephora, Zara, Gant, G Star Raw, Guess, Gap, Nautica, Promod, Steve Madden, Calvin Klein, Gas Jeans, Call It Spring, The Children’s Place, Tommy Hilfiger Kids, MAC, Aldo, La Senza, Charles & Keith, Mont Blanc, Marks & Spencer and cafes & restaurants like  Starbucks, Krispy Kreme, Haagen Dazs, Harry’s Bar, Social, Chili’s, Taco Bell, Noodle Bar, a standalone multiplex with state of the art theatre -  PVR Cinemas, call Phoenix Marketcity, Bangalore, home.

Carrying over the brand legacy of The Phoenix Mills Ltd. in Mumbai, which has a proven track record in Mall spaces, Phoenix Marketcity Bengaluru, spread across 1.4 million sq. feet, is a world- class, spacious, well planned mall that aims to give the customer a comfortable shopping and lifestyle experience. The mall creates an epicentre within a city that offers people a complete solution in one destination. The Group has other leading malls like High Street Phoenix, Palladium and Phoenix Marketcity Kurla located in Mumbai and Phoenix Marketcity in Pune and Chennai, to its credits.

About International Kids Couture

International Kids Couture is a platform to promote Confidence in Kids and boosting their self-esteem. We believe all kids are beautiful so we don't select children instead we do an etiquette, confidence building and ramp walk workshop for kids and groom them to walk the ramp. The series of 5 fashion shows is starting from Bengaluru on April 1st, followed by shows in Chennai, Mumbai and Pune. Kids will dazzle the ramp in clothes by International brands like United Colors of Benetton, BIBA. Klay School Prep School and day care centre is also part of the event.