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Kabaddi Wins Indians' Hearts as Nearly a Fourth of the Nation Watches Opening Week | ||
Mumbai, Maharashtra, India
Kabaddi looks poised to become India's favorite second sport with an astounding 218 million viewers tuning into Star Sports Pro-Kabaddi League's opening games, unprecedented for a sport other than cricket. As per TAM data for week 31, Star Sports Pro-Kabaddi reach for the first 8 days now stands at 72.5 million viewers. This when extrapolated to All India Universe, as per standard industry conversions, means that over 218 million Indians have watched the tournament. “To Charu and me, the popularity of Kabaddi was never in question. However we have been genuinely overwhelmed by the support the game has received from all quarters, be it the media, film fraternity, sportspersons or the government. The viewership data further reinforces that Pro Kabaddi could be India's sports revolution in the making", said, Anand Mahindra, Co-promoter, Mashal Sports.
The strategy of sampling through Star Gold has paid off with a 37% growth in Star Gold’s prime-time slot. This first-of-its-kind Star Sports Pro-Kabaddi league, since inaugural, has become one of the most talked-about events on social media. The on-line buzz and conversations continues to build with 910 million impressions online, in the first 8 days of the tournament, in itself a record for a comeback sport. The games continue to witness high celebrity turnout – attracting icons from film, television and political leaders to watch the revamp of this ancient sport.
The broadcast of STAR Sports Pro Kabaddi is on STAR Sports channels, STAR Gold and www.starsports.com |
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