Kiran Bedi Flags of “Dettol – Swachh Express” from New Delhi

The bus will cover 400 villages across 8 states in India

An initiative under “Dettol – Banega Swachh India” – a 5 year ambitious program aimed at addressing the rising need for hygiene and sanitation in India

With an aim to spread awareness around hygiene and sanitation, RB India today launched the first initiative as a part of the 5 year ambitious program “Dettol – Banega Swachh India”. Former IPS Officer, Dr. Kiran Bedi graced the occasion by flagging off the “Dettol – Swachh Express” from Ghosiya Colony, New Delhi. During the first phase of the campaign spread over the next two months, the bus will cover around 400 villages across 8 states of Haryana, Rajasthan, UP, Bihar, Jharkhand, Chhattisgarh, MP and Maharashtra. In next 5 years, the bus aims at reaching out to 2000 villages across India. The objective of “Dettol – Swachh Express” bus is to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and Nukkad Nataks (street plays) across the villages it covers.

Emphasizing on the lack of hygienic conditions in India, Nitish Kapoor, Managing Director, RB India, said, “As a global leader in consumer health and hygiene, our purpose is to improve the hygiene and sanitation in the daily lives of our consumers. We have been committed towards this cause and now with a national focus on hygiene and sanitation, we have the opportunity to multiply our efforts and support the efforts by the government. We are extremely proud today to take our first step towards our 5 year program by flagging off the “Dettol – Swachh Express”.

RB (formerly called Reckitt Benckiser) has made a commitment to invest a sum of INR 100 crores towards “Dettol – Banega Swachh India” program over the next 5 years. The program aims to spread awareness around the importance of hygiene and sanitations to millions across the country and has introduced Indian film actor and legend, Mr. Amitabh Bachchan as the program ambassador for this mega campaign. With a history of over 150 years of innovation and the DNA engraved in health and hygiene, RB has power brands such as Dettol and Harpic, which are considered as gold standard in hygiene and sanitation segments.

To know more about the campaign, visit:

Twitter - @swachhindia   Facebook - https://www.facebook.com/banegaswachhindia

About RB:

RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No 1or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands of  Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French’s.  At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market Areas and 57% from its developed market Area; 72% of core revenues came from the health and hygiene categories of the portfolio.

Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene.  RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity’s largest FMCG global partner, with a new partnership vision to radically reduce the world’s second biggest killer of under-fives, diarrhoea.  Overall RB wants to reach 200 million people to improve their health and hygiene behaviour.  

For more information visit www.rb.com

*RB is the trading name of Reckitt Benckiser group of companies

For further information please contact:

Ruchi

9971649666

ruchi@integralpr.com

Nidhi

9810569397

nidhi@integralpr.com