Magicbricks Launches “Insider Club’, as a New Salvo to Drive Momentum in New Home Sales

- 100 property seekers will have historic opportunity to own their Dream Home availing best possible pricing. 

- Entry to Insider Club via invite only.

Magicbricks.com – India’s leading and most innovative property portal – launched an exclusive and first time ever Insider Club. Magicbricks is inviting property seekers in Bengaluru to be part of this. The Insider Club has only 100 invites to be given to serious property seekers following the registration. Selected home buyers with an invite will receive entry to this unique Insider Club as well as best property price deals – up to 20% less than the market price.

The most alluring part of this Club: deals offered under this platform will come with a ‘lowest-price guarantee’. Developers, who are part of Insider Club, have agreed to offer the best possible prices on these projects to customers of Insider Club – should such customers find a lower rate for the same property, they will not just get that price matched, but will be offered an additional discount of Rs 50 per sq ft.

Since such pricing is exclusive, Membership to this club, and thereby the special deals, are restricted to “serious buyers” only. Magicbricks defines “serious buyers” basis fulfilling 2 criteria. One is to pay a refundable Rs 25,000/- deposit to be part of this club – this step is aimed at keeping window shoppers out, and in only bringing in consumers who are serious about transacting. Two is a detailed ‘requirement profiling’ to ensure that only buyers with matching requirements are included in the club. The deposit is fully refundable subject to users showing proof of having bought a house OR post a lock-in period of 6 months, whichever occurs earlier.

In short, consumers need to step up and provide validation that they are ‘serious about transacting’. In return, developers who are part of this club would make market-beating offers to them.

This will be the first such privileged club launched in India & it is aimed to re-ignite transactions in the real estate space. Speaking on the occasion, Sudhir Pai, CEO – Magicbricks.com, said “As a market leader, we seek innovation-driven growth opportunities. In the current market context, we found pricing to be a barrier to transactions. To solve this, we’ve launched Insider Club which offers market-beating pricing to its customers, thereby facilitating the process for more transactions to occur. Over time, we hope that this model would help aggregate all serious property buyers, investors under a common platform."

The initiative could be a profitable investment for home buyers scouting for houses at affordable rates from trusted developers. Insider Club will showcase properties of leading, trusted developers who stand out in the industry with quality construction as well as ethical and transparent business practices. Reputed developers such as Brigade, Sterling, Unishire, Siroya, Puravankara et al. are participating with various projects under different segments.

Magicbricks is extensively promoting this initiative amongst its customer base. In order to widen the reach, Magicbricks has also painted the town with 150+ hoardings and has done extensive print ads.

About Magicbricks.com

The portal provides a common platform for property buyers and sellers to locate properties of interest in India, and source information about all property-related issues.

For further details, please visit: http://www.magicbricks.com