Max Fashion Celebrated Uttarayan 2018 with Underprivileged Kids

Max Fashion, India’s largest fashion brand, in accordance with the Uttarayan fervour, celebrated the biggest Kite festival in Ahmedabad recently. Through this initiative, Max attempted to reach out to underprivileged kids and bring joy in their lives in this festive season. The event was a wonderful treat to eyes as one witnessed kites in the sky from before dawn to after dusk. Ahmedabad skies were dotted with kites of all shapes, colors and sizes. The zest in the cool breeze was felt and the sight of colorful kites in the sky warmed the hearts.

Max Fashion's Kite at Uttarayan 2018

A large kite of 15 ft X 15 ft with the Max Uttarayan logo, unleashed its strings with the help of a team of professional kite flyers from the city. Underprivileged kids were the special invites for the event. They too participated in kite flying with Max team. The kids came in huge numbers and through this campaign, Max Fashion surely made a difference by bringing smile on their faces. The lucky kids were gifted with stationery sets and goodies as a first step to empower them. The betterment of underprivileged children has been Max Fashion’s prime motto and they are committed to do everything they can, to achieve this objective.

Max team with underprivilege kids at Uttarayan 2018

Talking about the celebration of Utarayana, Mr. Piyush Sharma – AVP, Max Fashion said, “Max Fashion aims at bringing smiles on the faces of people who have big dreams but a need a little help in accomplishing them. It was a happy sight to see the underprivileged kids enjoying as the doors of the event were opened up to them with the games, celebrations and festivities, making Uttarayan or Makar Sankranti a truly special and memorable experience for them. Max understands the value of giving back to the society and this initiative aimed to make a difference in the lives of the less fortunate.”

About Max Fashion

Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.