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Media & Streaming - Industry Risk Review by Alea Consulting | ||||||||||||||||||||||||||||||||||
New Delhi, Delhi, India Indian media and entertainment industry is one of the largest content producers in the world. Films, print and television have been major contributors to the industry. Over the last decade, increased digitization and internet usage have resulted in growth of the sector. With technological advances, online content like games, video/audio and other user-generated content have become easily available. There is a growing demand in the video streaming space for Over-the-Top (OTT) and Video-on-Demand (VOD) services.
The industry has evolved from being a single to multi-platform content delivery network. A significant change has been brought about with digitisation (digital STBs and DTH connections), access to compatible multimedia devices, like smartphones & tablets and expansion of 3G/4G network. As streaming gains popularity in India, many start-ups are emerging in the arena. Some of the well-known platforms that have entered the market include YouTube, Amazon Prime, Netflix, Hotstar, Hooq, Voot, ALT, Eros Now, Ditto, Zee Entertainment Now, Sony Liv, Yupp TV and Apple TV. The industry is also witnessing exclusive content arrangements between OTT players and studios. Originals produced in-house by studios, including licensed videos leased from other production and distribution houses, are available for viewing.
Key Drivers
Key Statistics
On August 28, 2016 the Government announced FDI Policy for various sectors including media sector. 100% FDI (up from 49%) is permitted under automatic route in broadcasting carriage services like teleports, DTH, cable networks, mobile TV and head end-in-the sky.
Government Initiatives
Key Players
Recent Investments
According to the report ‘Indian Media and Entertainment Industry 2015,’ the combined market size of the industry will be US$30 billion by 2019 with growth largely driven by content, digitisation and higher penetration of multimedia devices. Video streaming is expected to account for 75% of total mobile data traffic in 2020, up from 51% in 2015.
Many media companies and content players have collaborated and partnered to reach out to a bigger market. Telcos are keen to setup audio and video libraries for potential users. Investment in content curation for digital platforms offers opportunities to develop the market. |
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