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Nilon's Hassle-free and Nutritious Ginger Garlic Paste Make Your Dishes More Tasty and Healthy | ||
New Delhi, Delhi, India
Nilon’s, one of India’s biggest processed foods brands, had the netizens in awe ever since they kick-started their recent campaign, #NilonsGGP hai toh Jahan hai! The campaign conceptualised by M&C Saatchi February was centred around simplifying the tedious process of chopping, peeling Ginger Garlic while keeping the meals packed with nutrition and flavour. Mr. Dipak Sanghavi, Managing Director, Nilon’s India
GGP Campaign & Products
The 6-week Nilon’s GGP campaign had witty banter and focussed on the inseparable friendship between the two comic characters, Ginger and Garlic, They aptly carried the essence of the campaign and was also loved by our followers.
Speaking about the campaign, Rajheev Agrawal, Director & CEO, Nilon’s shares, “Nilon’s has always tried to reach the space in consumers’ kitchen not just physically but through stories and conversations as well. Our very own Ginger & Garlic that are acquainted with people who cook and even the first-time cooks, have won the hearts of people through their humour and style. We aim to be friendlier and more approachable with this campaign and acquaint millennials with the benefits of having G&G Paste with it.” With millions of social media impressions through various online platforms, Nilon’s Ginger Garlic Paste saw a notable rise in online and offline orders, paving its way into the consumer’s kitchen. Nilon’s cooking paste range includes Ginger Garlic Paste, Ginger Paste, Garlic Paste, Veg Curry Paste and Non-Veg Curry Paste. Nilon's wide range of products are available at your nearest Kirana stores, Amazon and Flipkart.
About Nilon’s India Private Limited Nilon’s India Private Limited is India’s fastest growing processed foods company with an extensive range of quality products. With humble beginnings rooted back in 1962 by Shri Suresh B. Sanghavi, Nilon’s is synonymous to goodness that makes it a widely preferred and trusted brand amongst Indians. This assurance is encapsulated by the brand slogan ‘Nilon’s Hai Toh Achcha Hai’. For us at Nilon’s, the brand slogan is more than just an affirmation - it is an indication of consistent quality and superior ingredients in everything we produce and deliver to our customer's lives. |
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