NZ BLACKCAPS Dazzle Delhi - Canterbury 2017/18 Kit and Replica Apparel Unveiled

New Zealand’s international cricket team, The BLACKCAPS, today thrilled the cricket-mad city of Delhi with a special autograph and photo session, to showcase its 2018 Black Caps Licensed Collection.

New Zealand rising talent Glenn Phillips took time at the nets to meet the marketing team from Canterbury India and Jabong to showcase the 2018 Blackcaps Licensed Collection

The event, hosted by Spica Marketing - the official licensee of Canterbury of New Zealand in India –was held at Delhi’s at Feroz Shah Kotla Maidan cricket stadium. It gave cricket fans a unique chance catch a glimpse of the Black Caps running through a sharp training session in the new kit, as they who were training today to prepare for the upcoming T20 series.

Canterbury of New Zealand is the official uniform clothing of The BLACKCAPS, English rugby, rugby league and AFL, among many others. It enjoys a century-strong legacy in sportswear by combining high-quality fabrics with functionality to create the ultimate performance gear.

Canterbury’s brand ethos is “committed to the game”. It is committed to maximizing performance and comfort, through a tech-driven, design aesthetic.

The sophisticated new kit has been designed specifically to deliver the team a performance advantage.

Cricket meets Rugby in New Delhi, India. Canterbury India invited India rugby
playmaker Prince Khatri to watch the Blackcaps train at the Kotla cricket ground prior
to their T20 opener. Blackcap star Ross Taylor and manager Mike Sandle presented
him with their Blackcap jersey

The new shirt features a contemporary twist on classic designs the team was sporting through the 1900s. The fresh new look and feel matches the energy of the team, yet maintains and important link with the team’s proud sporting heritage.

“With rising sports and fitness consciousness among Indians, it is our mission to introduce the best teamwear and training apparel in India,” said Spica Marketing’s Director, Siddharth Varma, at the stadium. “Canterbury has evokedan excellent response in India and we have been able to grow the brand based on trust, quality and resilience among rugby teams, schools, runners and federations.

“Built as the highest-quality rugby-inspired teamwear brand, it is committed to the competitive athletes and teams who valuehigh-quality fabrics with functionality to create the ultimate performance gear. Canterbury is currently being retailed through online pioneer platforms such as Jabong, Flipkart, Amazonand select shop-in-shop retail outlets in Delhi, Punjab, Mumbai, UP, Kerala and H.P. We intend expanding it to morecities in Spring 2018 across India,” he said.

ABOUT CANTERBURY

Canterbury was established in 1904 when John Lane, Pringle Walker and Alfred Rudkin began producing woolen garments in Canterbury, New Zealand. Before long, Canterbury earned a reputation for manufacturing tough and durable apparel. The Australian and New Zealand Army even asked Canterbury to make their uniforms during World War I. Many decades later, Canterbury is still making the world's toughest gear. Canterbury has been committed to the game of rugby for over a century and has previously outfitted the New Zealand and Australia rugby teams. It currently sponsors the British and Irish Lions, England and Ireland national rugby teams and number of elite clubs across the globe,while offering gym wear and training apparel for athletes of all levels.

ABOUT SPICA MARKETING PVT LTD

Spica Marketing Pvt. Ltd was founded by SiddharthVarma, in October 2015, with partners who have deep experience in sports marketing and retail distribution. Spica Marketing seeks to address underserved markets in India by introducing global brands that have a clear point of view on quality, sustainability and authenticity. You can find out more about Spica by visiting www.spicaltd.com