Oriflame Enters Wellness Segment with Wellness by Oriflame

Oriflame, the leading direct selling Swedish beauty brand, after completing two decades of providing unparalleled beauty products to the Indian market, announced its entry into the wellness segment to contribute to one of the most important element of life - well-being.

To commemorate the announcement, a rejuvenating event was held in the heart of the capital today witnessing the launch of 3 supreme, high quality supplements and a holistic approach towards wellness. The day dedicated to fitness and rejuvenation unveiled numerous secrets to a healthy life under the stewardship of Mr. Niklas Frisk, Vice President & Head of South Asia and MD, Oriflame India.

Oriflame also announced their association with Ms. Sonia Narang, a renowned dietician & nutritionist who is set to extend her expertise to add value to the brand’s efforts in health & wellness initiatives across the country. Sonia shared the essence of a healthy lifestyle elaborating on the need of nutrients in one’s daily life and provided mantras to get lose weight and look fit.

The range was presented by Mr. Akhil Kumar – Boxer, Arjuna Award winner, Olympian and Commonwealth Games medalist along with the Oriflame management. Akhil, the epitome of fitness and much acclaimed Indian boxer shared his insights into the relationship between being fit, the overall quality of life and happiness.

At the launch of the brand’s new category, Mr. Niklas Frisk, Vice President & Head of South Asia and MD, Oriflame India said, “During our twenty outstanding years in the country, we have worked continually with a single motto – to touch and improve lives and fulfill dreams of people. 2014 was an extraordinary year for us that saw expansion into newer categories, newer world class offices and many other endeavors. With Wellness by Oriflame, we aim to educate the consumers and guide them through the world of health and nutrition. Wellness by Oriflame helps gain fitness, confidence and happiness so that one can appreciate the beauty from within. Globally, the range has witnessed great success and we feel great to launch this in India now.”

Elaborating on the range, Malin Petersson, Wellness Manager, Oriflame India said, “Wellness by Oriflame combines the wisdom of nature with the best of Swedish science.  The extra-ordinary range of products aims to provide 360 degree support to those seeking fitness - a nutrient-dense diet and improve the overall quality of life. With this launch, we present to you the astounding result of years of intensive research aimed at improving the quality of life. ” She elaborated on the 4 cornerstones of Wellness by Oriflame- high quality supplements, adequate nutrition, exercise, taking care of one’s well-being and reaching out to wellness by Oriflame to discover a fitter, healthier, happier self.

Further commenting on her association with the brand and the daily nutrition requirements, Sonia Narang, Nutrition Expert, Oriflame India, asserted, “I am elated to be associated with Oriflame, a direct selling brand I have always admired for their dedication towards the consultants. With the busy, stressful lives that we lead today, giving time to nutrition and wellness is often a difficult task for many. Keeping the same in mind, Oriflame has presented a huge assortment of nutrient rich supplements that help you lead a healthy life.”

The product range comprises of Wellness by Oriflame Nutrishake and Nutrisoup in weight management category and Omega 3 capsules for every day health. Wellness by Oriflame Nutrishake is a perfect blend of proteins, low GI, carbohydrates and fiber that strengthens your body. The healthy Nutrishake comes in 3 delectable variants- Nutrishake Natural Vanilla flavor, Nutrishake Natural Mango-Banana flavor and Nutrishake Natural Strawberry flavor. Wellness by Oriflame also introduced Nutrisoup Tomato & Basil which is comprised of 100% natural ingredients & serve both the crucial needs of weight loss & health management.

Further, the brand introduced Wellness by Oriflame Omega 3 capsules – a rich source of natural Omega 3 fatty acids that provide abundant health and beauty benefits derived from renewable stocks; the fish gelatine capsules are free from toxins & heavy metals and provide many benefits to the heart, skin and joints.

The engaging event captivated the audience and provided numerous ways to gauge their fitness quotient and improve their quality of life. From the test your fitness zone to salad counter serving scrumptious delicacies, the attendants experienced and enjoyed many intriguing ways to stay fit, look good and achieve their dreams of great health.

About Oriflame:

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.5 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

For more information, log on to www.oriflame.co.in or SMS Oriflame to 59994.