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Parimatch Launches "It's Coming Home" Campaign

Oct 05, 2023 11:19 IST 
New Delhi, Delhi, India

Parimatch, a leading sports betting platform, is launching a national comprehensive marketing campaign - “It’s coming home” with additional activities in West Bengal, Andhra Pradesh, Telangana, Karnataka, Bihar, Jharkhand, and Odisha. The campaign will be running during the IСС World Cup 2023 to be held in India between 5th October 2023 to 19th November 2023. There are 10 teams participating in the 2023 Cricket World Cup-namely Australia, England, Pakistan, India, Bangladesh, Sri Lanka, Afghanistan, New Zealand, South Africa, and the Netherlands.   


Cricket fever heightens with Parimatch’s "It's coming home" campaign


India has earlier co-hosted the World Cup in 1987, 1996, and 2011. In 2011 it was also when the Indians won it for the second time. This year the championship will happen in India, and fans have high expectations that India will win again on home soil. The idea of “It’s Coming Home” is to capture the hearts of cricket fans and unite the cricketing community, fostering a shared sense of joy and celebration.


Parimatch welcomes all new users to celebrate this long-awaited homecoming with a sensational offer - a 500% welcome bonus of up to Rs. 100,000, which is valid throughout the entire campaign from October 5th, 2023, to November 19th, 2023.


But that's not all! This ICC season, Parimatch is taking your cricketing experience to the next level with "Game Apna, Ground Apna", a virtual game that brings you into the heart of the action. It represents a fierce battle between two teams: the “Pooran Rangers” and the “Lucky Titans”, led by real legends Nicolas Pooran and Kajal Aggarwal, who are also present-day brand ambassadors of Parimatch!


Kajal Aggarwal is the most popular Indian actress and a fashion icon, her portfolio includes over 60 movies spanning Tamil, Telugu, and Hindi films. In the 2019 World Cup Nicolas Pooran made an impressive 367 runs in nine matches including his maiden International century and caught the attention of the cricket community. 


The users can choose one of the teams, make a throw, and earn points for his/her respective teams, they will have the chance to win prizes such as Deluxe Game Enjoying Sets or Ultimate Game Watching Sets, including Smart TV, Soundbar, laptop, T-shirt signed by Kajal Aggarwal, cricket bat signed by Nicolas Pooran, and many more.


Join Parimatch and get ready for a thrilling ICC season packed with fabulous rewards and endless excitement that will ignite your passion for cricket!

Cricket fever heightens with Parimatch’s
Cricket fever heightens with Parimatch’s "It's coming home" campaign
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