PAYBACK India Wins the Best Loyalty Program 2017 Award at CMO Asia ‘National Awards for Marketing Excellence’

PAYBACK, India’s largest multi-brand loyalty program has been conferred the “Best Loyalty Program 2017 Award” in the loyalty segment at the prestigious CMO Asia ‘National Award for Marketing Excellence’ held at Hotel Taj Land’s End, Mumbai recently.

Award

The award recognizes PAYBACK for gaining marketing excellence in loyalty segment as it continues to bring the best value to its customers and program partners, enhancing their customer experience.

Earlier this year, PAYBACK won multiple awards in the loyalty space. During the 10^th edition of the Customer Loyalty Summit held in February this year, PAYBACK won the awards for ‘Best Use of Partnership in a Loyalty Program’ & ‘Best Use of Customer and Data Analytics in a Loyalty Program’. 

PAYBACK was also awarded the ‘Best Customer Loyalty Program’ at the Retail Excellence Awards part of the Asia Africa GCC Retail & Shopping Centre Congress & Awards.

Mr. Rijish Raghavan, Vice President & Head -Partner Management, excited about the award, said, “We are delighted to be recognized once again as the ‘Best Loyalty Program’ and being a customer-centric organization further encourages us to enhance our proposition and drive value for millions of our members. It is truly an honour to receive this recognition for our efforts towards delivering the best and showcases our continuous commitment to strive for excellence in the loyalty space.”

In the past few years, PAYBACK has made its mark in the loyalty industry by winning several awards and accolades for enabling new age technology, driving innovation and creating a strong ecosystem for driving the loyalty programs in the country.  PAYBACK remains as the preferred partner of choice for all the partners to offer innovative loyalty offering across categories.

About PAYBACK

PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits. It has over 50 partners including affiliate brands participating in the PAYBACK Network across categories, in-store as well as online, namely American Express, ICICI Bank, HPCL, Big Bazaar, Food Bazaar, Fashion@BigBazaar (FBB), Foodhall, Central, Ezone, Home Town, Brand Factory, bookmyshow.com, eBay, Amazon, Flipkart and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards, at their preference.

PAYBACK also offers the Corporate Rewards Program - a unique loyalty solution designed to address the constantly evolving reward and recognition needs of Employees and Channel Partners. It delivers superior program experience to members through a dedicated call-center and online service access.

PAYBACK’s effort and work has been acknowledged across multiple industry platforms. PAYBACK won awards for ‘Best Use of Partnership in a Loyalty Program’ & ‘Best Use of Customer and Data Analytics in a Loyalty Program’ during the 10^th edition of the Customer Loyalty Summit held this year. PAYBACK was also awarded the ‘Best Customer Loyalty Program’ at the Retail Excellence Awards part of the Asia Africa GCC Retail & Shopping Center Congress & Awards held in February, 2017. At the 9th Loyalty Summit 2016, PAYBACK was recognized as Champion of Champions - Loyalty Program of the Year, 2016. It has also won 'The Best Loyalty Team and Best Rewards Program' at the Summit. It has been awarded as the “Best Loyalty Solution Provider” 2015 in e-Retail Congress, “Product of the Year” 2013 in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India and the Retailer Customer Service Award for 2013 in the Customer Service-Business Services category.

PAYBACK Program is operated by Loyalty Solutions and Research Private Limited (LSRPL).

For more information, please visit PAYBACK.in