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Source Name: Peel

Peel Smart Remote App Hits First 100 Million Users in Just 30 Months

Among fastest growing Silicon Valley companies, gaining rapid traction with India users

Oct 30, 2014   16:40 IST 
New Delhi, Delhi, India; Mountain View, California, United States

Peel announced today that its smart universal remote app has reached 100 million total global users in just under 30 months,  a pace that only a handful of Silicon Valley’s fastest growing companies have managed to achieve. 


In comparison, Facebook took more than 4 ½ years to acquire its first 100 million users and Twitter and Tumblr more than 5 years. More recently, highly social apps such as Line and Instagram have reached the milestone in 19 months and 26 months respectively. Peel’s accomplishment is just behind chat app Tango’s 29 months and just ahead of Skype’s 32 months. 


Our plan at the beginning of this year was to triple our overall user base to 125 million and we are ahead of pace to accomplish that goal,” said Thiru Arunachalam, CEO and co-founder of Peel. “Demand in the US as well as in India and Asia has really surprised us. We are now the clear global leader in smart home control.


Arunachalam, a graduate of National Institute of Technology Tiruchirappalli (NITT) who previously worked at Apple, added that Peel is now preloaded on a variety of popular Android smartphones and tablets sold in India. These include the Galaxy S4 and S5 from Samsung and Xolo’s Q2100, which was launched earlier this month, is available for Rs.13, 499 only and includes a fingerprint sensor. The Peel Smart Remote app, which already has more than 1 million activated users in India, will also soon be available on phones from Spice and Celkon.


We would like to take the opportunity to congratulate Peel on reaching the coveted milestone of 100 million users,” said Prashant Bindal, CEO, Spice Mobility. “We are proud to be associated with such an innovative technology partner as Peel.”


"CELKON is delighted to partner with PEEL to provide smart remote technology on a smart phone under US$35 that is within reach of the masses,” added Rajesh Gupta, Vice President Service at Celkon Mobile.


Peel works with 3,500 brands of TVs, including popular LG and Samsung models, and 600 set-top boxes, including those from Airtel, Tata Sky, Dish TV, Hathway, DEN and Siti Cable, along with air conditioners and other appliances. For Indian consumers, Peel features TV listings from WhatsOnIndia.


Earlier this month Peel announced that its rapid growth in the smart home control space had attracted $50 million in strategic investment from Chinese e-commerce giant Alibaba.


To date, Peel users have generated more than 50 billion smart remote commands, and paired 60 million televisions, 20 million set-top boxes and 2 million air conditioners with the app. Peel counts as a user anyone who has initiated registration in its app.


Controlling your TV experience – and eventually your entire home – from your smartphone will soon be as common in India as using your phone as a camera,” predicted Arunachalam.


This past summer, Peel launched its Platform, which allows TV networks to share a unique tune-in URL on Twitter and Facebook. It has been used by US networks from HBO and Showtime to Sundance and the Emmys to promote TV shows. Users who click on these links can either tune-in directly if they have the Peel app on their device, or set a calendar reminder if they don’t. Peel has plans to expand the platform to India networks in the near future.


About Peel:

Peel was founded to redefine the home control experience by seamlessly connecting users via their mobile devices and social media with personalized TV, cable and streamed content recommendations. With more than 100 million activated users in 200 countries and more than 5 billion monthly remote commands, Peel is the recognized leader in intuitive program discovery, TV program interaction, and intelligent home room control. For more information, visit


About Spice:

Spice Mobility is a multi-faceted group offering innovative products and inventive technology solutions in the telecom sector in India. The company has a unique integrated business model comprising devices, retail and value-added services. With an annual device volume of more than 10 million comprising an exhaustive series of smart phones and feature mobiles catering to the entry and mid premium segments, 3G and Wi-Fi enabled phones, the company is a pioneer in the telecom industry in India.


About Celkon:

CELKON MOBILE is the fastest growing mobile handset company in India and is widely rated among top 5 brands. With revenue in excess of 160Million US$ in previous financial year, CELKON MOBILES, established in 2011, has clocked CAGR of 50% for three consecutive years. Company is targeting revenue of 220MUS$ for current financial year. Known for bringing in technology innovation that benefits the mass market of first time users, CELKON has recently launched world’s cheapest smart phone for customer priced at 33 US$. It was the first company to break the price barrier by bringing in  50US$ Android based 3G enabled smart phone in India. With a robust product lineup for niche and mass market, CELKON is expected to be among top 4 brands soon.


About XOLO:

XOLO is a premium smart devices brand that, since its inception, it has launched a successful range of technologically superior products in India. The brand has ever since become a strong competitor in the mid to high-end smartphone segments. XOLO endeavors to provide premium smartphones and tablets with fresher design approaches, newer platforms, newer technologies that take performance and customer experience to the next level. XOLO has its footprint across Urban India with its product availability across all leading retail outlets and large format retail stores.



These images are available for download to support this announcement:

1.       Infographic – How Peel Stacks Up for 100m users

2.       Screenshot 1

3.       Screenshot 2

4.       Screenshot 3


For more details, please contact:

Puneet Khunger

[email protected] 


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