Percept ICE Executes the Launch of the 21st Century Beetle for Volkswagen India

Percept ICE, a company of Percept Limited, successfully executed the launch of the 21st Century Beetle for Volkswagen on 19 December, 2015 at the India Dome, NSCI in Mumbai. The spectacular and much awaited gala launch event saw more than 500 guests attending.

Percept ICE’s mandate from Volkswagen was to conceptualize and manage the entire launch event which translated into the company creating the entire theme, designing the mega set that was inspired by the distinguished VW logo, managing all the pre-function engagements and the stage show which were crafted keeping the brand essence of the iconic Beetle.

Percept ICE constructed a mega extravagant set-up communicating the essence of fun, freedom and love, qualities so unique to the Beetle brand. The Beetle has over the decades developed a cult following among automobile enthusiasts and classic car patrons across the world. Guests were delighted to walk into the venue and see Classic Beetle cars parked at the entrance. The pre-function engagement was inspired by the Beetle car and the newly launched 21st Century Beetle graced the stage also. The arena showcased a large stage inspired by the VW logo and magnificent aerial installations. Percept ICE also designed customized furniture for the guests.

The event kick-started with the Volkswagen Beetle Global AV, followed by a thematic Aerial artist performance, topped off with an ensemble Fashion show specially created for the Beetle by designer Kunal Rawal. The show stopper was Bollywood star Shahid Kapoor. This set the stage ready for a fashion showcase of the new Beetle cars on stage. A short speech by Michael Mayer, Brand Director, Volkswagen Passenger Cars, and actor Shahid Kapoor heralded the official launch of 21st Century Beetle car in India.

The extravagance of the event was evident through the gigantic Volkswagen logo that took centre stage at the venue, serving as a ramp for Kunal Rawal’s glamorous fashion show as well as a compelling platform to showcase the launch of the much awaited 21st Century Beetle. The entire fashion show music was mixed by acclaimed intentional DJ Thomas Gold, a Berlin-based DJ and producer. Commenting on the classic work executed by the Percept ICE team Nazneen Karimi, Chief Executive Officer, Percept ICE said, “We are honored that Volkswagen India mandated us to launch their iconic brand Beetle. In addition to shouldering the enormous responsibility of conceptualizing and executing the entire VW 21st Century Beetle India launch, our real challenge lay in the severe time constraint towards setting up such a massive set in a span of 2 days and ably dismantling it in a record period of 8 hours. The entire Percept ICE team put in their wholehearted effort and worked 24X7 to ensure a successful and memorable launch. We are thankful to the Volkswagen team for the faith, trust and support posed in us at every step of the way, and we look forward to collaborating on many more events with them in the future.”

About Percept ICE

Percept ICE was founded in the year 2010 with an aim to focus on the Incentives, Conventions, Exhibitions and Events domain in India. Percept ICE creates brand and experiential solutions, and is instrumental in conceptualizing and executing medium to large format projects in India and across the globe. With emerging opportunities, trends and technologies and a wide range of services present across the Percept Group, Percept ICE provides clients with innovative 360-degree customized solutions in the ICE space. With a dedicated team of personnel pan India, Percept ICE has the unparalleled capability to conceptualize and execute a wide range of events for clients across the country. The Percept ICE SBU brings a focused and concentrated approach to the burgeoning ICE business, and ensures that clients attain dedicated service, innovative concepts and complete value for money. Percept ICE’s mission is to scale up the range of services and offerings in the Events, Incentives, Conference and Exhibitions space to be the No. 1 player in the ICE domain in India. Percept ICE is a Percept company. With capitalized billings of INR 28.15 billion (FY’15), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 800 people and 45 offices across India and the Middle East.