Percept Sports & Entertainment Manages the Spectacular 'Vanitha Awards 2016'

Percept Sports & Entertainment, the Strategic Business Unit of Percept One, managed the ‘Cera’s Vanitha Awards 2016’ event. The gala awards ceremony was held in spectacular style on the evening of Sunday, February 21, 2016 at the sprawling Greenfield stadium, Karyavattom in Thiruvananthapuram.

Vanitha Awards

Given the massive scale of the event and the caliber of the high profile celebrities attending the show, the Percept Sports & Entertainment (PS&E) team seamlessly managed the massive task of effectively consulting closely with the Manorama management team and administered the entire event. Percept Sports and Entertainment’s scope of work encompassed managing the entire event right spanning every element from the planning to the execution stage, effectively overseeing the show run including artist management, logistics and watching over the technical production.

To continue the momentum of last year’s popularity of the Vanitha Awards, this year PSE focused on making this extravaganza bigger and better, in terms of artist performance and the overall presentation of the event. Mega highlights of the event included the dance numbers of Sunny Leone, Zarine Khan, Bipasha Basu, and cricketer Sreesanth. Kavya Madhavan dazzled with her Baahubali number, and popular Southern actresses Hansika Motwani and Tapsee Pannu also performed to some popular numbers. In addition to the dance numbers, the immensely talented Shakthisree and Vijay Yesudas performed a duet sequence.

The evening saw over 10,000 guests attending the colossal live event. The Vanitha Awards, which has been considered as one of the most prestigious awards ceremonies, witnessed the gathering of almost all stars of the Malayalam entertainment industry including Prithviraj Sukumaran, Parvathy, RS Vimal, Nivin Pauly, Namitha Pramod, Jayasurya, Rima Kallingal, and Chemban Vinod. 

Speaking on the success of this mega event, Mr. Sameer Sethi, Associate Vice President, Percept Sports and Entertainment said, “It’s an honor to work closely with the Manorama management and administer the Vanitha Awards gala ceremony. We have been associated with Vanitha Awards South for over 12 years now and every-time the challenge lies in raising the bar.” He further elaborated, “The work on this project commenced over 8 months ago and involved a detailed analysis of the 2015 event to help us draw up a wish list with goals and expectations for the 2016 event. The crucial part of this ceremony is not just the planning process, but the perfect show run. Our complete dependency on the availability of the presenters and winners forces us to ideate out of the box and change the cue on ground by the minute. The Percept Sports & Entertainment team executed a phenomenal job of ensuring a seamless flow and a flawless show.”

About Percept Sports And Entertainment

Percept Sports and Entertainment comprises of Experiential & Entertainment Marketing, Activations and Promotions, Event Management and Marketing, Sports Management and Marketing, Celebrity Endorsements & Talent Management services, Wedding Management, and Sports & Entertainment Intellectual Properties.

Percept Sports and Entertainment encompasses multiple SBU’s including:

• Percept Activ – India’s leading Brand Activation SBU focused on B-T-L brand communication activities, encompassing promotional and event based activation

• Percept Entertainment – A leader in the Event Management and Experiential Marketing arena

• Percept Sport – India’s primary Sports Marketing and Management SBU

• Percept Talent – India’s first professional Celebrity and Talent Management service provider

• Percept Weddings – India’s premier Celebrations & Wedding Management agency

• Percept Retail – India’s leading Retail Management agency

Percept Sports & Entertainment is a Percept company. With capitalized billings of INR 28.15 billion (FY’15), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 800 people and 45 offices across India and the Middle East.