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PNB Housing Finance Limited

PNB Housing Finance Eyes Repositioning with a Massive Multimedia Brand Campaign Launch

The High-Intensity Campaign is Aimed at Consolidating its Brand Image and Position itself as a Contemporary New Age Housing Finance Company

Jan 06, 2016   19:05 IST 
New Delhi, Delhi, India

PNB Housing Finance Limited, the 5th largest housing finance company in India,will launch a multi-media, multi-city and high intensity brand campaign starting 7th January, 2016.


The campaign aspires to present the fresh face of brand to its customers after undergoing an extensive transformation journey since the last few years. Now that the transformation phase is over, the company is all set to delight customers with a much more efficient service delivery model and aims to reposition itself as a new age contemporary housing finance company. 


Speaking on the occasion Mr. Shaji Varghese, CMO, PNB Housing Finance Limited said, “In the socio-economic backdrop of the Indian society, the decision to purchase a house is a carefully constructed emotional decision. This makes it even more imperative for the home loan provider to make the right connect with the customer. Besides being trustworthy and transparent, it is important that the financial institution providing the home loan brings in ease and convenience to the customer throughout the loan journey. With this campaign, we want to drive a single point message: door to your own home opens easier with PNB Housing.”   


Speaking on the occasion Mr.Amitabha Lahiri, CEO, Mash said, “The driving force behind the campaign has been to create a platform to connect with the target audience which is not typecast yet emotional. Innovation and smart impact have been leveraged to create a different and niche brand imagery to communicate the ease with which one can get a home loan from PNB Housing.”


Campaign Details

Creative agency: MASH Advertising – A Percept Hakuhodo Group Company

Cities covered: Bengaluru, New Delhi, Mumbai, Ahmedabad, Kolkata, Hyderabad, Chennai, Lucknow, Pune etc.

Multimedia spread: TV, Print, Digital, Outdoor and Radio

Budget: To be shared on Request

Spokesperson from Creative Agency: Mr. Amitabha Lahiri, CEO, MASH


The multimedia campaign includes an array of innovative creatives across all mediums of Radio, TV, Print, OOH and Digital. The campaign has been designed in a waythat appeals to the mass audience and establishes PNB Housing as a new generation company. This is the first time the company has catered to a 360 degree campaigninfluenced by a concept based on out-of-the-box imagination with an emotional touch and a pertinent messaging.


Campaign Concept:

PNB Housing believes that every human being has the right to own a home. Taking cue from this, the campaigntakes the viewer through a visual extravaganza of exotic birds and animals in their unique dwelling spaces. The TVC, that will be the first to be launched, draws a parallel between the animals and the human beings that animals make their own homes but human beings tend to live in rented homes although it is not an option in the natural world.The TVC further embarks the message that the dream of owning a home becomes easier with PNB Housing as it is hassle free with incredible customer service, easy online access, doorstep services and a host of other conveniences. The TVC isbacked by a very powerful content and drives home a single point message that everyone dreams of a home and with customized loan solutions, PNB Housing will open the doors to your dream home.


The multi-media campaign will focus on all major cities across the country along with region specific activities, installations, etc.


About PNB Housing Finance Limited:

PNBHFL is the 5th largest housing finance company of the country. A subsidiary of Punjab National Bank and a partner of Quality Holding Investments (owned by Carlyle group), it continues to set an example in the housing finance sector as one of the most successful housing finance companies under the PPP model. The company works on the Hub and Spoke model and has a strong nationwide presence with hubs and branches at various prominent locations.


The company offers housing loans and fixed deposits to customers. In housing loans segment, the company offers loans for construction, purchase, repair and expansion of housesto individuals and corporate bodies. It also provides loans for commercial space, loan against property and loan for purchase of residential plots.PNB Housing currently is the2nd largest housing finance company by retail deposits.


For more information, please visit us at

Media Contact Details
Mitabh Saud
Adfactors PR
+91 9711306350
Elim Panda
+91 9711818517
Mr. Shaji Varghese
Mr. Shaji Varghese
For press background on PNB Housing Finance Limited

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