Policybazaar.com Launches a New Campaign for Car Insurance

Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new advertising campaign with the tagline “Policybazaar pe compare karke car insurance khareedo aur Rs. 8000 tak bachao” (compare and buy car insurance on policybazaar, and save upto Rs. 8000). The campaign aims to highlight that spending 3 minutes on comparing insurance plans of all leading companies on Policybazaar.com can help get the best deal, and saving of a significant amount of money. The month-long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions. The TV campaign will go on air on 8 July, 2017.

Policybazaar pe compare karke car insurance khareedo aur Rs. 8000 tak bachao

Speaking on the new campaign, Naveen Kukreja, Co-founder & CEO, PaisaBazaar.com and Group Chief Marketing Officer, PolicyBazaar.com said, “Since the inception of Policybazaar, we have been educating people to compare insurance products before buying. And they should not only compare premium but also understand what benefits each plan offers. Through this TV commercial, we aim to target car owners as well as potential car buyers, and help them make a flawless decision while renewing insurance policy or buying a new policy.”

Sai Narayan, Associate Director and Head of Marketing, Policybazaar.com, added that, “Most people renew their car insurance in a hurry just a few days before the expiry, that too from their existing insurer. They do not bother to see what better policies are available in the market. Through this campaign, we want to shake consumers up, push them out of inertia, make them compare insurance plans before buying and save their hard-earned money.”

The TV commercial starts with a family head reading the family’s expense sheet. He reads loudly his wife’s credit card payment of Rs. 8000 in a sarcastic tone, internet charges of Rs. 2000 and then car insurance of Rs. 17000. As soon as he reads out the insurance premium amount, his school-going son, who was busy on his tab all this while, repeats the insurance premium in a slightly shocked tone and says, “apne zyada pay kar diya (you paid extra).” Reacting to son’s comment, farther says in a slight irritating tone, “you know everything.” The kid points out to him that on policybazaar.com one can compare insurance plans of 15 different companies in 3 minutes, that too free of cost, and save up to  Rs. 8000. To check out the veracity of his son’s information, the father takes the tab from his hand. The son, meanwhile, taunts in the following words: “Mere marks toh sabse compare karoge, car insurance compare nahi kiya na (you compare my marks with everyone but did not compare car insurance). The ad ends with saying “policybazaar.com par car insurance khareedo aur Rs. 8000 tak bachao.”  

Policybazaar.com Car Insurance Ad

You Tube Link:

https://youtu.be/iZJmWYXkVbQ

Creative Credits:

Policybazaar.com Marketing Team

Group CMO, Policybazaar.com and CEO, PaisaBazaar.com: Naveen Kukreja

Associate Director and Head of Marketing - Sai Narayan

Manager- Marketing - Samir Sethi

Production House: K Silent Productions
Writer/ Creative Director: Riazat Khan
Director: Ankit Mehrotra
Executive Producer: KC Pandey/ Riazat Khan

About PolicyBazaar.com

PolicyBazaar is India's largest insurance marketplace and is an InfoEdge (Naukri.com), Inventus Capital, Tiger Global Management, Steadview Capital, Premji Invest, Temasek and Ribbit Capital Investee Company. The portal started with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance and such products which were barely bought earlier. 

From receiving traffic of 180,000 visitors in 2008, PolicyBazaar.com has come a long way and today hosts over 60 million visitors yearly and records sale of nearly 120,000 transactions a month. Currently, PolicyBazaar.com accounts for nearly 20% of India’s life cover, and over 7% of India’s retail health business. It accounts for roughly half of all internet based insurance purchase in the country, and is more than doubling annually.

The company has received several accolades in India and globally. The most noteworthy being recognized as India’s top and world’s leading “Fin Tech Innovator” by the Global consultancy firm, KPMG and venture capital fund, H2 Ventures for 2015 & 2016. It has won a range of awards, including The Financial Express “Best Fintech Marketplace”, The Economic Times “Best Corporate Brand”, Internet & Mobile Association of India (IAMAI) “Best Financial Website” for two years, Exchange4Media “E-commerce Marketing Campaign” and BML Munjal Award for “Excellence in Learning & Development” among the most notable ones in the last couple of years.