Policybazaar.com Launches its First Ever TV Campaign on Travel Insurance

Policybazaar.com (twitter handle: @policybazaar_in), India’s largest insurance website and comparison portal, has launched its first ever television campaign on travel insurance, highlighting its importance especially when travelling overseas.

PolicyBazaar.com Travel Insurance

The campaign emphasizes particularly on the unforeseen medical emergencies that a traveller may face in a foreign land which may burn a hole in their pocket without an adequate travel insurance cover.

Some people travel abroad for medium to long term work, and they are generally insured by their employer. However, there are 40 to 50% Indians who are eligible to take travel insurance from India but they don't due to various reasons.   

“We have found through our internal research that people tend to believe travel insurance takes care of only air accidents, while some others assume their regular health policy will take care of any unforeseen incidents abroad. Both these assumptions are incorrect. If you fall sick or become a victim of an accident abroad, it is only travel insurance that can give you protection against substantial expenses in a foreign land,” said Mr. Tarun Mathur- Director, Policybazaar.com.

As per the estimates of the United Nations World Tourism Organization (UNWTO), the number of Indians travelling abroad has been growing with an average 10-12% annual growth over the last seven years, and by 2020, India will account for 50 million outbound tourists.

“Even as more and more Indians are travelling abroad, what we have observed is most people ignore buying travel insurance where it’s not mandatory. This is being penny wise but pound foolish. People don’t realize that a medical emergency in a foreign land can cost them heavily on their pocket. We, the largest insurance aggregator in India, feel it is our responsibility to create mass awareness about the importance of travel insurance when traveling abroad,” added Mr. Sai Narayan, Associate Director and Head of Marketing, Policybazaar.com. 

The week-long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions. The TV campaign has gone on air since December 16, 2017.

The TV commercial starts with a young traveller (actor Aparshakti Khurana) sitting on his bags with one broken hand in a sling. He says before he could enjoy his foreign trip, he suffered the hand injury. He rues that travel insurance was available on policybazaar.com for as low as Rs 300, but he did not take it, and had to shell out Rs 3 lakhs to get his injury treated. The ad ends with the young man saying, “Policybazaar.com par apna travel insurance zaroor karana.”  

PolicyBazaar.com Travel Insurance Ad 2017

You Tube Link

https://www.youtube.com/watch?v=1n7X1AQNcFg

Creative Credits

Policybazaar.com Marketing Team

Associate Director and Head of Marketing - Sai Narayan

Marketing Manager - Samir Sethi

About PolicyBazaar.com

PolicyBazaar.com is India's largest insurance marketplace. It has backing from a host of investors including the likes of Temasek, Tiger Global Management, True North, InfoEdge (Naukri.com), Premji Invest, besides investments from other PE funds and family offices. The portal started with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance and such products which were barely bought earlier.

From receiving traffic of 180,000 visitors in 2008, PolicyBazaar.com has come a long way and today hosts over 80 million visitors yearly and records sale of nearly 150,000 transactions a month. Currently, PolicyBazaar.com accounts for nearly 25% of India’s life cover, and over 7% of India’s retail health business. It accounts for roughly half of all internet based insurance purchase in the country, and is more than doubling annually.

The company has received several accolades in India and globally. The most noteworthy being recognized as India’s top and world’s leading “Fin Tech Innovator” by the Global consultancy firm, KPMG and venture capital fund, H2 Ventures for 2015 & 2016. It has won a range of awards, including The Financial Express “Best Fintech Marketplace”, The Economic Times “Best Corporate Brand”, Internet & Mobile Association of India (IAMAI) “Best Financial Website” for two years, and BML Munjal Award for “Excellence in Learning & Development” among the most notable ones in the last couple of years.