Policybazaar.com Ropes in Cricketer Murli Vijay to Launch its First Regional Motor Insurance Campaign

Policybazaar.com (twitter handle: @policybazaar_in), India’s largest insurance website and comparison portal, has launched its first regional advertising campaign with star cricketer Murli Vijay for Southern states. The regional campaign features the Indian test opening batsman talking about motor insurance policies available on Policybazaar.com. The campaign aims to connect with the South Indian to create awareness about the ease of comparing motor insurance on Policybazaar.com and renewing it in a few minutes. The TVC is being aired on prime Tamil news and entertainment channels such as Sun TV, Star Vijay, KTV, Puthiya Thalaimurai, Thanti TV, New 7 Tamil and News 18 Tamil Nadu. The month-long campaign is designed by the in-house team of Policybazaar.com and executed by K Silent Productions.  

Campaign Shot

Speaking on the new campaign, Tarun Mathur, Co-Founder and Director, Policybazaar.com said, “Policybazaar has been a pioneer in creating awareness about insurance in Indian market. Through our first regional TV commercial, we aim to reach out to a wider audience in South of India. The face of this ad, Murli Vijay, is a popular cricketer from the region and he connects with the local audience. The ad is an encouraging success for us as the audience has loved the style in which Murli Vijay conveys the message in the commercial.”

Policybazaar.com - Two Wheelers Insurance

Sai Narayan, Associate Director and Head of Marketing, Policybazaar.com, added that, “Most people do not get their two-wheeler insurance renewed, and after expiration of the policy the process of renewing it quite cumbersome. These days everyone carries a smart phone and all they need to do is to take a picture of the RC and upload it on Policybazaar.com to compare and buy insurance.”

The TV commercial starts with Indian international cricketer speaking to the audience in his casual and cool composure. The cricketer throws a question at the audience asking ‘Has your two-wheeler insurance expired?’ And, later he adds, “Don’t worry, click the photo of your RC and upload it on Policybazaar.com to compare all the plans and renew your policy in few minutes.”

The idea to promote this campaign among viewers is to create awareness about renewing two-wheeler insurance before it expires. Policybazaar.com has made this process very easy for users as they just have to click the picture of the RC and upload it on the website to compare all the plans available for buying.

PolicyBazaar.com Two-Wheeler Insurance Ad - Tamil

You Tube Link:

https://www.youtube.com/watch?v=Er6sjpGikco

Creative Credits:

Policybazaar.com Marketing Team:

Associate Director and Head of Marketing - Sai Narayan

Manager- Marketing- Samir Sethi

Production House: K Silent Productions

Writer / Creative Director: Riazat Khan

Director: Ankit Mehrotra

Executive Producer: KC Pandey/ Riazat Khan 

About Policybazaar.com

PolicyBazaar is India's largest insurance marketplace and is an InfoEdge (Naukri.com), Inventus Capital, Tiger Global Management, Steadview Capital, Premji Invest, Temasek and Ribbit Capital Investee Company. The portal started with a purpose to educate people on insurance products and has had a significant influence on how insurance is bought in India. It has helped in driving penetration of pure life insurance, health insurance and such products which were barely bought earlier. 

From receiving traffic of 180,000 visitors in 2008, Policybazaar.com has come a long way and today hosts over 60 million visitors yearly and records sale of nearly 120,000 transactions a month. Currently, Policybazaar.com accounts for nearly 20% of India’s life cover, and over 7% of India’s retail health business. It accounts for roughly half of all internet based insurance purchase in the country and is more than doubling annually.

The company has received several accolades in India and globally. The most noteworthy being recognized as India’s top and world’s leading “Fin Tech Innovator” by the Global consultancy firm, KPMG and venture capital fund, H2 Ventures for 2015 & 2016. It has won a range of awards, including The Financial Express “Best Fintech Marketplace”, The Economic Times “Best Corporate Brand”, Internet & Mobile Association of India (IAMAI) “Best Financial Website” for two years, Exchange4Media “E-commerce Marketing Campaign” and BML Munjal Award for “Excellence in Learning & Development” among the most notable ones in the last couple of years.