Pretr Introduces Pretr Exchange - An Ecosystem for Malls and Retailers to Create Unified Experience for Customers

With the launch of Pretr, India’s first omni-channel marketplace, by Ambab, the leading retail technology solutions company, a revolution was introduced in the online shopping trend. Taking revolution to the next level, Pretr has developed Pretr Exchange (PretrX), a platform that unifies ecosystem for malls, retailers, and brands to co-create innovative experiences that remove friction from physical commerce.

Backdrop - Pretr Exchange

The innovative PretrX has unveiled at IRF 2016, organized by India Retail Forum 2016 and India Omni-channel Forum 2016, from September 21-22, 2016 at Renaissance Hotel, Mumbai.

Mr. Bhavik at IRF Awards	Mr. Bhavik Jhaveri in the Panel Disscusion at IRF Award

PretrX is an attempt to consolidate all the learning, innovations, technology and experience as country’s first omni-channel marketplace over a single platform. It is a one-point plug to enable technologies like – Online & in-store apps, commerce engine, scan engine, middleware, allocation logics, order management tools, analytics, integrations and data exchange and fulfilment options like - Reserve online and pickup from stores, same day delivery from store, midnight delivery, delivery from malls, curbing side pickups, return to stores, integration and concierge of deliveries .

The app gives periodic updates, product information, technical and administrative support, integrated marketing, system integration, customer care, training etc. to the store owners as well. They have all major ERPs, POS, CRMs and loyalty platforms and payments across multiple retails partners and affiliates.

In the recent years, the shopping trend in India has undergone several changes. From overcoming the customary concept of going from shop to shop, the concept of mall was also soon replaced by online shopping trend. Adding another facet to the newly evolved online shopping, Pretr has launched Pretr X.

“With Pretr we had promised to revolutionize the way a customer shops and now with PretrX we are all set to innovate the face of retail in India as we attempt to consolidate and open all our work, innovation, technologies like online and in-store apps, commerce engine, scan engine, middleware, allocation logics, order management tools, analytics, integrations and data exchange and experience for malls, retailer and brands. Pretr X for malls is a platform of possibilities to integrate the best in fashion, food, leisure  and digital technology across 100+leading stores said Bhavik Jhaveri, CEO of Pretr

Pretr X also provides “Zero Operations Commitment” where one does not have to worry about product information, periodic updates, technical and administrative support, system integration, integrated marketing, brand support, customer care and training.

About Pretr

The Mumbai based startup was founded back in June 2015 by Retail Tech Company called Ambab. Since then Pretr has grown to a 45 member team. While working with some of the best retailers in country founders of Ambab saw a large gap in the way retail operates today. Pretr addresses Retailer’s concerns like competition threat of online giants, loss of brand value, missing out loyal customers and fear to incur high cost of convenience. Pretr focuses on providing a platform to sell efficiently directly from stores by connecting their loyal consumers back to store.

Bhavik Jhaveri, Founder & CEO of  Pretr-

• Bhavik is a serial technoprenure and an "emerging market" observer. He strongly believes in the power of teaming, innovation and crowd sourcing.

• Founder of Ambab Infotech, India-based leading consumer Internet and mobility technology company. As a business builder, Ambab partners with the best entrepreneurs, enterprise and global companies to build digital footprints from scratch, extending omni-channel technology, go to market operations and deep analytics expertise at every step.

• Bhavik has successfully founded and built some of the leading ventures in e-commerce, consumer internet and digital media space across India and global Markets.

• Some of his recent developments at Ambab includes Shoppers Stop's eCommerce initiatives, NDTV's Indianroots.com, Getit Infomedia Group's Askme.com, Smile Group's Dealsandyou.com and Nexus / Lightspeed backed Craftsvilla.com.

For more information, please visit www.pretr.com .